Unlock your potential with the Disruptive Sales Model Course for Innovators! Dive into emerging technologies like AI and automation to create a transformative sales model that leads the industry. Master efficiency metrics and validate your innovative ideas with expert feedback.

Disruptive Sales Model Course for Innovators

# Revolutionize Your Sales Strategy with Emerging Technologies!

Embark on a groundbreaking journey to redefine sales through the lens of emerging technologies. This course empowers expert sales professionals to craft transformative sales models that integrate AI, automation, and efficiency metrics. You'll not only deepen your understanding of disruptive technologies but also gain the tools to innovate and lead in the sales domain. Prepare to challenge the status quo and emerge as a pioneer in the ever-evolving landscape of sales.


### Who is it for?

This course is designed for experienced sales professionals who possess a solid understanding of traditional sales models and are eager to innovate.

- Sales professionals looking to innovate
- Technology developers in the sales domain
- Business strategists aiming for efficiency
- Industry leaders wanting to stay ahead
- Consultants focusing on sales transformation

**Recommended skill level: Expert**


### Prerequisites

To embark on this transformative journey, you’ll need a deep understanding of traditional sales processes, familiarity with current sales technologies, and experience in business strategy development.

- 🧠 Deep understanding of traditional sales processes
- 💻 Familiarity with current sales technologies
- 📊 Experience in business strategy development
- 📈 Knowledge of efficiency metrics
- 🔍 Research skills on emerging technologies

### What's inside

This course is packed with modules designed to provide you with the knowledge and skills needed to innovate in sales.

- Unveiling Tomorrow: The Power of Emerging Technologies
- Blueprint for Innovation: Designing Your Sales Model
- Building Credibility: Validating Your Sales Model
- Metrics That Matter: Measuring Sales Efficiency
- The Art of Persuasion: Final Presentation Preparation
- Showtime: Presenting to Industry Experts

**Interactive Quizzes**

Engage with quizzes after each module to reinforce your learning and ensure mastery of the content.

**Homework**

Prepare for hands-on assignments that mirror real-world applications, including research reports, sales model design documents, and validation reports.

**Practical Project**

Develop a disruptive sales model that leverages emerging technologies like AI and automation, culminating in a presentation to industry experts for validation.

**Before You Start**

Before diving into the course, we recommend reviewing the suggested resources to ensure you’re ready to tackle advanced concepts in sales innovation.

**Books to Read**

Explore essential readings that will deepen your understanding of disruptive sales strategies and emerging technologies in the sales landscape.

**Glossary**

A comprehensive glossary will help you navigate key terms and concepts throughout the course.


### What will you learn

By the end of this course, you'll have mastered the integration of emerging technologies in sales.

- Master the integration of AI and automation into sales processes.
- Develop a validated disruptive sales model that enhances efficiency.
- Become a thought leader in the application of emerging technologies in sales.
- Create actionable efficiency metrics to measure sales performance.
- Gain expertise in engaging industry experts for validation and feedback.

**Time to complete this course: 12-16 weeks, with 15-20 hours of dedicated study per week.**


### Join the Disruptive Sales Model Course Today!

Familiarity with traditional sales methodologies is crucial as it provides a foundation for innovating and integrating emerging technologies effectively.

Deep Understanding of Traditional Sales Processes

Understanding existing tools and platforms will help you build upon them, creating a more cohesive and innovative sales model that leverages new technologies.

Familiarity with Current Sales Technologies

Knowledge of strategic planning enables you to align your disruptive sales model with organizational goals and market demands, ensuring its practical application.

Experience in Business Strategy Development

## Revolutionize Your Sales Strategy with Emerging Technologies!
Embark on a groundbreaking journey to redefine sales through the lens of emerging technologies. This course empowers expert sales professionals to craft transformative sales models that integrate AI, automation, and efficiency metrics. You'll not only deepen your understanding of disruptive technologies but also gain the tools to innovate and lead in the sales domain. Prepare to challenge the status quo and emerge as a pioneer in the ever-evolving landscape of sales.

### Who is it For:
- **Skill Level:** Expert
- **Intro:** This course is designed for experienced sales professionals who possess a solid understanding of traditional sales models and are eager to innovate.
- **Audience:** 
  - Sales professionals looking to innovate
  - Technology developers in the sales domain
  - Business strategists aiming for efficiency
  - Industry leaders wanting to stay ahead
  - Consultants focusing on sales transformation

### Prerequisites:
To embark on this transformative journey, you’ll need a deep understanding of traditional sales processes, familiarity with current sales technologies, and experience in business strategy development.
- Deep understanding of traditional sales processes
- Familiarity with current sales technologies
- Experience in business strategy development
- Knowledge of efficiency metrics
- Research skills on emerging technologies

### What's Inside:
This course is packed with modules designed to provide you with the knowledge and skills needed to innovate in sales.
- **Modules:** 
  - Unveiling Tomorrow: The Power of Emerging Technologies
  - Blueprint for Innovation: Designing Your Sales Model
  - Building Credibility: Validating Your Sales Model
  - Metrics That Matter: Measuring Sales Efficiency
  - The Art of Persuasion: Final Presentation Preparation
  - Showtime: Presenting to Industry Experts
- **Quizzes:** Engage with quizzes after each module to reinforce your learning and ensure mastery of the content.
- **Assignments:** Prepare for hands-on assignments that mirror real-world applications, including research reports, sales model design documents, and validation reports.
- **Practical Project:** Develop a disruptive sales model that leverages emerging technologies like AI and automation, culminating in a presentation to industry experts for validation.
- **Before You Start:** Before diving into the course, we recommend reviewing the suggested resources to ensure you’re ready to tackle advanced concepts in sales innovation.
- **Books to Read:** Explore essential readings that will deepen your understanding of disruptive sales strategies and emerging technologies in the sales landscape.
- **Glossary:** A comprehensive glossary will help you navigate key terms and concepts throughout the course.

### What Will You Learn:
By the end of this course, you'll have mastered the integration of emerging technologies in sales.
- Master the integration of AI and automation into sales processes.
- Develop a validated disruptive sales model that enhances efficiency.
- Become a thought leader in the application of emerging technologies in sales.
- Create actionable efficiency metrics to measure sales performance.
- Gain expertise in engaging industry experts for validation and feedback.

### Time to Complete:
12-16 weeks, with 15-20 hours of dedicated study per week.

### Join the Disruptive Sales Model Course Today!

A sales strategy that fundamentally changes traditional practices by leveraging emerging technologies for greater efficiency.

Innovative technologies that are currently developing and have the potential to significantly impact sales processes.

The application of artificial intelligence technologies to enhance sales processes, customer engagement, and decision-making.

The use of technology to perform tasks with minimal human intervention, improving efficiency and consistency in sales.

Quantitative measures used to assess the performance and effectiveness of sales processes and strategies.

Methods used to confirm the practicality and effectiveness of a sales model through expert feedback and testing.

Specific metrics that evaluate the success of a sales model in achieving its objectives.

Detailed profiles representing target customers, used to inform sales model design and marketing strategies.

Creating preliminary versions of a sales model to test concepts and gather feedback before full implementation.

Systems established to collect and analyze input from users or experts to improve a sales model.

Software tools that help present data in graphical formats, making it easier to interpret sales metrics.

Evaluating different technologies or strategies to determine their relative strengths and weaknesses in sales.

Involving knowledgeable professionals in the validation process to enhance credibility and insights.

A process of continuously improving a sales model by incorporating feedback and making adjustments.

The quality of being trusted and believed in, crucial for gaining stakeholder buy-in for a sales model.

Obstacles or difficulties in the market that a sales model must address to be successful.

The introduction of new ideas, methods, or products to improve sales performance and outcomes.

Chances to connect with industry professionals, enhancing learning and collaboration in sales innovation.

The story or message conveyed during a presentation, crucial for engaging the audience effectively.

Research methods used to gather qualitative and quantitative data from potential users or experts.

Initial evaluations used to measure performance before implementing a new sales model.

Strategies and practices aimed at building relationships with customers to enhance sales.

The series of steps taken from prospecting to closing a sale, which can be optimized through technology.

A sales approach focused on completing individual sales rather than building long-term customer relationships.

A sales strategy that emphasizes building long-term relationships with customers rather than just closing deals.

AI is not just a buzzword; it is a game-changer in the sales industry. From predictive analytics to personalized customer experiences, AI's capabilities are reshaping how sales teams operate. Understanding its role is crucial for any expert looking to innovate.

AI enhances sales processes by automating repetitive tasks, analyzing vast amounts of data, and providing insights that drive decision-making. For example, AI can analyze customer interactions to predict future purchasing behaviors, enabling sales teams to tailor their pitches effectively.

💡 Key Insight: AI can help identify patterns in customer behavior that may not be visible through traditional analysis methods.

There are numerous AI tools available that can significantly enhance sales processes. Here are a few critical ones to consider:

Customer Relationship Management (CRM) systems with AI capabilities, like Salesforce Einstein.

Chatbots for customer service and lead generation, such as Drift or Intercom.

Predictive analytics tools like Clari or InsideSales.

Sales enablement platforms that utilize AI for training and coaching.

To understand the practical applications of AI in sales, let’s examine a few case studies:

Integrating AI into sales processes offers several benefits:

Increased efficiency through automation of mundane tasks.

Enhanced decision-making capabilities through data-driven insights.

Improved customer experiences via personalized interactions.

Greater adaptability to market changes by analyzing trends in real-time.

⚠️ Common Pitfall: Failing to train your team on new AI tools can lead to underutilization and frustration.

Hands-On Exercise: Identifying AI Tools for Your Sales Process

To solidify your understanding, take the following steps:

Research at least three AI tools that could benefit your current sales process.

Create a brief report outlining their features, benefits, and potential impact on your sales strategy.

Be prepared to share your findings in the next session.

Homework: Exploring AI Tools

Decoding the Future: AI in Sales

AI in Sales Quiz

Automation in sales is not just a trend; it's a revolution that is changing the way businesses operate. With the rise of AI and machine learning, sales professionals have access to tools that can streamline processes, reduce manual tasks, and enhance customer interactions.

To kick off your journey into automation, let's explore some of the most impactful tools available today. These tools can automate various aspects of the sales process, from lead generation to customer relationship management.

CRM Systems (e.g., Salesforce, HubSpot) that automate customer interactions and data management.

Email Automation tools (e.g., Mailchimp, ActiveCampaign) that streamline communication with leads.

Chatbots (e.g., Drift, Intercom) that provide instant responses to customer inquiries.

Sales Enablement Platforms (e.g., Outreach, SalesLoft) that automate outreach and follow-up tasks.

Next, it's crucial to understand how these automation tools can impact your sales processes. Automation can lead to significant improvements in efficiency and effectiveness.

🔍 **Key Insight:** Automation can reduce the time spent on repetitive tasks, allowing sales professionals to focus on building relationships and closing deals.

When evaluating automation solutions, consider the following criteria to ensure you're selecting the right tools for your sales model:

Ease of integration with existing systems.

Cost-effectiveness in relation to the benefits provided.

Once you've identified and evaluated automation tools, the next step is to create automated workflows. Here’s a simple guide to help you set up effective workflows:

Map out the sales process and identify repetitive tasks.

Select the right tools to automate these tasks.

Create a flowchart to visualize the automated process.

Test the workflow to ensure it functions as intended.

Gather feedback from your sales team and iterate as necessary.

Consider the case of a mid-sized tech company that implemented an automation solution across its sales team. By integrating a CRM system and email automation, the company saw a 40% increase in lead conversion rates within six months. This transformation was driven by more timely follow-ups and personalized communication with prospects.

"Automation is not about replacing humans; it's about freeing humans to do what they do best—connect and create value." - Anonymous

Now it's your turn! Create a simple automated workflow using any of the tools discussed. Focus on a specific aspect of your sales process that you believe could benefit from automation.

Identify a repetitive sales task that can be automated.

Choose an automation tool that fits your needs.

Create a workflow diagram outlining the automation steps.

Implement the workflow and test its functionality.

Homework: Automation Exploration

Automation Revolution: Tools Transforming Sales

Automation Tools in Sales

Understanding the landscape of emerging technologies is crucial for any sales innovator. As you embark on this comparative analysis, consider how each technology can be leveraged to enhance sales processes and deliver value to your organization.

When analyzing emerging technologies, it's essential to assess their strengths and weaknesses. This involves looking at how these technologies can improve efficiency, reduce costs, or provide unique advantages in the sales process.

Identify the core functionalities of each technology.

Evaluate the scalability and adaptability of the technology.

Consider user experience and integration challenges.

Analyze case studies where these technologies have been successfully implemented.

🔍 Key Insight: Not all technologies will fit seamlessly into your existing processes. Always consider compatibility and integration challenges before committing to a new tool.

Understanding the competitive advantages of each technology can help you position your sales model effectively. This involves looking at how these technologies can differentiate your sales approach from competitors.

Research how each technology has been used by competitors.

Identify unique selling propositions (USPs) that can be derived from each technology.

Consider market trends and forecasts related to each technology.

Integration is often one of the most challenging aspects of adopting new technologies. Recognizing these challenges early on can save time and resources.

Assess the technical requirements for integrating each technology.

Identify potential resistance from team members or stakeholders.

Develop a roadmap for implementation that includes training and support.

Finally, honing your analytical skills is essential for making informed decisions about technology adoption. This involves both qualitative and quantitative analyses.

Practice creating SWOT analyses for each technology.

Engage in discussions with peers to challenge your viewpoints.

Stay updated on industry reports and forecasts to enhance your analytical framework.

"The ability to analyze and adapt to new technologies is the hallmark of a successful sales innovator." - Industry Expert

🚀 Expert Tip: Always back your analysis with data. Use metrics and KPIs to support your evaluations, ensuring your findings are actionable and grounded in reality.

Hands-On Exercise: Comparative Analysis Matrix

Create a comparative analysis matrix for at least five emerging technologies relevant to sales. Include columns for strengths, weaknesses, competitive advantages, and integration challenges.

Conduct a peer review of your matrix to gather feedback and insights.

Real-World Example: AI vs. Automation Tools

Consider the ongoing debate between AI tools and automation in sales. Analyze their respective strengths and weaknesses, and how they can complement each other in a disruptive sales model.

| Technology        | Strengths                    | Weaknesses                | Competitive Advantages      | Integration Challenges      |
|-------------------|------------------------------|---------------------------|-----------------------------|-----------------------------|
| AI                | Personalized customer insights| High implementation cost   | Enhanced customer engagement | Data privacy concerns       |
| Automation        | Streamlined processes         | Limited customization      | Increased efficiency        | Requires training           |

Homework: Comparative Analysis Report

Comparative Analysis: Technologies at Play

Comparative Analysis Quiz

Understanding Expert Engagement Strategies

Engaging with industry leaders is not just about asking questions; it’s about building relationships that foster mutual growth. Start by identifying the leaders in your field—those who are pioneering changes in sales through technology and innovation. Consider their backgrounds, areas of expertise, and contributions to the industry. This understanding will help you tailor your approach to each individual.

Tip: Focus on quality over quantity. Building a few strong relationships is more beneficial than having many superficial connections.

Networking is a skill that can be developed through practice. Start with these techniques to enhance your networking abilities:
- **Attend Industry Events:** Participate in conferences, webinars, and workshops to meet experts in person.
- **Leverage Social Media:** Use platforms like LinkedIn to connect with industry leaders, share insights, and engage in discussions.
- **Follow Up:** After meeting someone, send a personalized follow-up message to reinforce the connection.

"Your network is your net worth." - Porter Gale

Crafting the right questions is crucial for meaningful conversations with experts. Consider the following:
- **Open-Ended Questions:** Encourage detailed responses (e.g., "What do you see as the biggest challenge facing sales in the next five years?").
- **Specificity:** Tailor questions to the expert's background (e.g., "How has AI transformed your approach to sales strategy?").
- **Follow-Up Questions:** Be prepared to dive deeper based on their responses to foster a richer dialogue.

Effective communication goes beyond just speaking; it involves active listening and adapting your style to your audience. Here are some strategies:
- **Active Listening:** Show genuine interest in the expert's insights by nodding, summarizing, and asking clarifying questions.
- **Non-Verbal Cues:** Pay attention to body language, both yours and theirs, to gauge engagement and adjust accordingly.
- **Practice Empathy:** Understand the expert's perspective and tailor your responses to resonate with their experiences.

To practice your networking skills, engage in a role-play exercise with a peer:
1. **Set the Scene:** One person plays the role of an industry expert while the other is a sales innovator seeking insights.
2. **Conduct the Interview:** Ask prepared questions and engage in a conversation, focusing on active listening and follow-up questions.
3. **Switch Roles:** After 10 minutes, switch roles to experience both perspectives.

Real-World Example: Successful Engagement with Experts

Consider the case of a sales leader who successfully engaged with a technology innovator:
- **Background:** The sales leader attended a tech conference and approached a keynote speaker after their talk.
- **Engagement:** They introduced themselves, referenced a point made during the speech, and asked a thoughtful question.
- **Outcome:** This led to an insightful discussion and eventually a collaboration that integrated new technologies into the sales strategy.

When engaging with experts, avoid these common mistakes:
- **Being Unprepared:** Failing to research the expert can lead to missed opportunities.
- **Overly Aggressive Networking:** Don’t push for favors or connections too quickly; build rapport first.
- **Ignoring Follow-Up:** Always follow up after meetings to maintain the relationship.

As a practical application of this lesson, reach out to an industry expert this week. Prepare your questions, introduce yourself, and seek their insights on a specific topic related to your disruptive sales model. Document the interaction and reflect on what you learned.

Homework: Expert Engagement Plan

Expert Insights: Learning from the Leaders

Engagement Strategies Quiz

The sales industry is witnessing a seismic shift driven by emerging technologies. As expert sales professionals, your ability to identify and leverage these technologies will set you apart. In this lesson, we will explore how to identify key technologies that can drive transformation in sales, focusing on assessment criteria and market trends.

To begin, we must understand what constitutes a 'key technology' in the context of sales. Key technologies are innovations that have the potential to significantly alter sales processes, enhance efficiency, and improve customer engagement. Examples include AI, machine learning, automation tools, and advanced analytics.

Identifying key technologies involves a systematic approach. Here are the steps to follow:

Conduct a thorough literature review on emerging technologies relevant to sales.

Engage with industry reports and white papers to understand the latest trends.

Participate in webinars and podcasts featuring industry leaders discussing their experiences with new technologies.

Network with peers and experts to gather insights on technologies that have proven effective.

Once you've identified potential technologies, it's essential to assess them critically. Here are some criteria to consider:

Impact on Sales Efficiency: How does the technology enhance or streamline sales processes?

Integration Capabilities: Can the technology easily integrate with existing systems?

Scalability: Is the technology adaptable to future growth?

Cost vs. Benefit: Does the potential return on investment justify the costs?

Staying ahead of the curve also means recognizing market trends that indicate where the industry is heading. Consider the following:

Adoption Rates: What technologies are gaining traction among competitors?

Customer Preferences: How are customer behaviors shifting in response to technology?

Regulatory Changes: Are there any new regulations influencing technology adoption?

As you navigate through these technologies, developing strategic thinking skills is essential. This involves:

Analyzing the competitive landscape to identify gaps and opportunities.

Formulating hypotheses about how technologies can be leveraged for competitive advantage.

Testing these hypotheses through pilot programs or small-scale implementations.

Consider a leading CRM platform that integrated AI to enhance lead scoring. By analyzing historical data, the AI model could predict which leads were most likely to convert, significantly improving sales efficiency and reducing wasted effort.

Hands-On Exercise: Technology Assessment Matrix

Create a Technology Assessment Matrix to evaluate the identified technologies based on the assessment criteria discussed. This will help you visualize how each technology stacks up against your needs.

Create a Technology Assessment Matrix evaluating at least five emerging technologies relevant to sales.

Identifying and assessing key technologies is a critical step in developing a disruptive sales model. By understanding the landscape and leveraging the right tools, you can position yourself and your organization for success in the evolving sales environment.

Homework: Technology Research and Assessment

Identifying Key Technologies for Transformation

Key Technologies Quiz

In this lesson, we will explore how to synthesize insights from your research on emerging technologies in sales. The goal is to create a cohesive vision that integrates these technologies into a practical sales model. This integration will not only enhance efficiency but also position you as a leader in sales innovation.

Understanding the Importance of Synthesis

Synthesis is the process of combining various insights and information into a coherent whole. In the context of sales technologies, this means taking your understanding of AI, automation, and other emerging tools, and weaving them into a strategic framework that enhances your sales model.

Synthesis helps in identifying synergies between technologies.

It aids in creating a unified strategy that addresses stakeholder needs.

A well-synthesized vision can enhance your model's adaptability to market changes.

Review your research findings on emerging technologies. Identify key insights related to their applications in sales.

Evaluate how these technologies can complement each other. For instance, how can AI enhance automation processes?

Draft a cohesive vision statement that encapsulates your integrated approach.

Create a strategic plan outlining how you will implement these technologies in your sales model.

Articulate the expected impact of this integration on sales efficiency and effectiveness.

Real-World Example: AI and Automation in Sales

Consider the case of a leading SaaS company that integrated AI-driven analytics with automation tools. By using AI to analyze customer data, they identified trends that informed their automated outreach strategies, leading to a significant increase in conversion rates. This example illustrates how synthesizing insights from different technologies can lead to tangible business outcomes.

🔍 Tip: Focus on how technologies can work together to solve specific sales challenges. This approach will make your synthesis more impactful.

Now, it's time to put your learning into action. Create a vision statement for your sales model that incorporates the emerging technologies you've researched. Consider the following questions as you draft your statement:

What specific technologies will you integrate?

How will these technologies enhance the sales process?

What outcomes do you expect from this integration?

Draft your vision statement and share it with your peers for feedback.

Once you have your vision statement, the next step is to articulate a strategic plan. This plan should outline how you will implement the technologies within your sales model. Consider the following components:

Objectives: What do you aim to achieve with this integration?

Timeline: What is your timeline for implementation?

Resources: What resources will you need to execute this plan?

Finally, it's essential to forecast the impact of integrating these technologies. Consider how they will affect sales efficiency, customer engagement, and overall business performance. Use data and case studies to support your forecasts.

"The best way to predict the future is to create it." – Peter Drucker

By synthesizing insights and creating a cohesive vision for integrating emerging technologies into your sales model, you are positioning yourself at the forefront of sales innovation. This strategic approach will not only enhance your model's effectiveness but also ensure that you remain competitive in a rapidly evolving market.

Homework: Vision and Strategy Development

Synthesizing Insights: The Future of Sales Technologies

Synthesis Insights Quiz

Dive deep into the landscape of emerging technologies that are redefining the sales domain. This module focuses on identifying and analyzing the most impactful technologies, setting the stage for your disruptive sales model.

Unveiling Tomorrow: The Power of Emerging Technologies

Understanding sales model frameworks is crucial for any expert looking to innovate in the sales domain. These frameworks serve as blueprints that guide the integration of emerging technologies, such as AI and automation, into your sales processes.

Key Frameworks for Disruptive Sales Models

There are several established frameworks that can be adapted for disruptive sales models. Familiarizing yourself with these frameworks will allow you to analyze their strengths and weaknesses effectively.

Business Model Canvas: A strategic management tool that provides a visual chart for developing new business models.

Value Proposition Design: Focuses on aligning products and services with customer needs and wants.

Lean Startup Methodology: Emphasizes rapid prototyping and customer feedback to refine business models.

Each of these frameworks has its own set of strengths and weaknesses, making them suitable for different sales contexts.

🔍 **Tip:** When choosing a framework, consider your organization's specific needs, market conditions, and the technologies you plan to integrate.

Analyzing Framework Strengths and Weaknesses

To effectively utilize a framework, you must analyze its strengths and weaknesses. This analysis will help you identify which aspects to leverage and which to modify or discard.

Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for each framework you're considering.

Understanding these elements will guide your decision-making process as you design your disruptive sales model.

Frameworks for Disruptive Sales Models

Transform your research into a cohesive sales model that integrates the identified technologies. This module emphasizes the importance of stakeholder needs and market challenges in model design.

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

Salesforce.com For Dummies

AI Superpowers: China, Silicon Valley, and the New World Order

The Challenger Sale: Taking Control of the Customer Conversation

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com

Competing Against Luck: The Story of Innovation and Customer Choice

The New Science of Selling and Persuasion: How to Use the Psychology of Persuasion to Get What You Want

Sales Management. Simplified.: How to Lead and Manage Your Sales Team to Success

The Art of War

Dive into these transformative reads to deepen your understanding and apply their insights to elevate your sales innovations. Your journey to becoming a thought leader starts now!