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DIGITAL PORTFOLIO#1

A curated online collection of work showcasing skills, projects, and achievements, particularly in tailoring.

PHOTOGRAPHY FUNDAMENTALS#2

Basic principles of photography, including composition, lighting, and camera settings, crucial for capturing garments.

VIDEO CONTENT CREATION#3

The process of producing video tutorials that effectively demonstrate tailoring techniques and engage viewers.

BRAND IDENTITY#4

The visual and conceptual representation of a business, including logos, color schemes, and messaging.

WEBSITE DEVELOPMENT#5

Creating and optimizing a professional website to showcase a digital portfolio and attract clients.

SOCIAL MEDIA STRATEGIES#6

Techniques and plans for promoting work and engaging with clients on platforms like Instagram and Facebook.

SEO (SEARCH ENGINE OPTIMIZATION)#7

Techniques used to improve website visibility on search engines, increasing traffic and client engagement.

LIGHTING ESSENTIALS#8

Key lighting techniques for photography that enhance the appearance of tailored garments.

EDITING SOFTWARE#9

Programs like Adobe Lightroom and Photoshop used to enhance and manipulate photographs.

SCRIPTWRITING#10

The process of creating a structured outline for video content to ensure clarity and engagement.

MOOD BOARD#11

A visual collage of images, colors, and text that conveys the style and identity of a brand.

CONTENT CALENDAR#12

A schedule outlining when and what content will be posted on social media to ensure consistency.

ENGAGEMENT METRICS#13

Data that measures audience interaction with content, helping to refine marketing strategies.

CAMERA SETTINGS#14

Adjustable parameters on a camera that affect exposure, focus, and overall image quality.

COMPOSITION STRATEGIES#15

Techniques for arranging visual elements in photography to create appealing images.

VIDEO EDITING#16

The process of refining video footage, adding effects, and ensuring a coherent narrative.

UNIQUE SELLING PROPOSITION (USP)#17

A clear statement that describes how a product or service is different from competitors.

DIGITAL MARKETING#18

Promoting products or services using digital channels to reach a wider audience.

PORTFOLIO CONTENT#19

The materials included in a digital portfolio, such as photographs, videos, and descriptions.

CLIENT ENGAGEMENT#20

The interaction and relationship-building between service providers and their clients.

DESIGN PRINCIPLES#21

Fundamental guidelines for creating visually appealing and effective website layouts.

CAPTIONS AND GRAPHICS#22

Text and visual elements added to videos to enhance understanding and engagement.

ONLINE BRANDING#23

The practice of building a recognizable identity for a business across digital platforms.

REFLECTIVE JOURNALING#24

A self-assessment tool where students evaluate their learning and progress throughout the course.

PITCH PRESENTATION#25

A formal presentation of one's portfolio to potential clients, showcasing skills and work.

DIGITAL TOOLS#26

Software and applications used for photography, video editing, and online marketing.