The promotion of products or services using digital channels like websites, social media, and email.

Search Engine Optimization; techniques to improve website visibility on search engines.

Search Engine Marketing; paid advertising strategies to increase website traffic through search engines.

Creating and sharing valuable content to attract and engage a target audience.

The systematic analysis of data to measure marketing performance and inform strategy.

A plan for using social media platforms to achieve marketing goals and engage customers.

Metrics used to evaluate the success of marketing campaigns against objectives.

The specific group of consumers a business aims to reach with its marketing efforts.

Assessing competitors' strengths and weaknesses to inform your marketing strategy.

A schedule for planning and publishing content across various channels.

Comparing two versions of a marketing element to determine which performs better.

Optimizing individual web pages to rank higher and earn more relevant traffic.

Actions taken outside of your own website to impact rankings within search engine results.

Identifying popular words and phrases consumers use to search for products or services.

Creating and sharing written content on the web to engage audiences and improve SEO.

Using email to send advertisements, request business, or solicit sales or donations.

The percentage of visitors who complete a desired action on a website.

Interactions between a brand and its audience, often measured through likes, shares, and comments.

The extent to which consumers recognize or are familiar with a brand.

The process of attracting and converting prospects into someone who has indicated interest.

A prompt that encourages users to take a specific action, like signing up or making a purchase.

The overall experience a user has when interacting with a website or application.

Ensuring a website is usable and accessible on mobile devices.

Advertising to users who have previously interacted with your brand online.

The measurement, collection, analysis, and reporting of web data to understand and optimize web usage.