The use of online platforms and tools to promote products or services, especially in fundraising for nonprofits.

The process of generating engaging and relevant material to attract and retain an audience, crucial for nonprofit storytelling.

A plan to use social media platforms effectively to reach and engage target audiences, vital for nonprofit outreach.

Quantifiable measures used to assess the effectiveness of marketing campaigns, guiding future strategies.

Using emails to communicate with supporters, build relationships, and promote fundraising initiatives.

A specific group of people identified as the intended recipients of marketing messages, critical for campaign success.

Specific metrics used to evaluate the success of a campaign, helping nonprofits track their goals.

The art of conveying a narrative to connect emotionally with an audience, crucial for nonprofit engagement.

A schedule outlining when and where content will be published, essential for organized marketing efforts.

Software used to collect and analyze data from marketing campaigns, aiding in performance evaluation.

A strategic planning tool assessing strengths, weaknesses, opportunities, and threats related to marketing.

Methods used to interact with audiences, enhancing their connection and response to campaigns.

Images, videos, and infographics used to capture attention and convey messages effectively.

The process of implementing and managing a marketing campaign to achieve set objectives.

A group of individuals who have opted to receive communications from a nonprofit, crucial for email marketing.

Emails specifically designed to advertise fundraising events or initiatives, aimed at increasing donations.

An evaluation conducted during a campaign to assess performance and make necessary adjustments.

The process of collecting responses from stakeholders to improve future marketing efforts.

All content and resources used in a marketing campaign, including graphics, text, and videos.

Choosing marketing strategies based on analyzed data to enhance effectiveness and outcomes.

A long-term strategy that adapts to changes while consistently engaging the target audience.

Techniques that encourage audience participation, fostering a deeper connection with the nonprofit.

The official start of a marketing campaign, marking the beginning of audience engagement efforts.

Showcasing results and learning from a campaign to stakeholders, crucial for transparency and future planning.

Specific efforts aimed at raising money for nonprofit causes, often supported by digital marketing.