The promotion of products or services using digital channels, including social media, email, and websites.

A plan outlining how to use social media platforms to achieve marketing goals and engage target audiences.

The process of generating engaging and relevant material, such as blog posts, videos, and graphics, for marketing purposes.

The systematic analysis of data to measure performance, understand user behavior, and optimize marketing efforts.

Collaborating with influential individuals on social media to promote products or services to their followers.

A specific group of consumers identified as the intended recipients of a marketing message.

Quantifiable metrics used to evaluate the success of marketing campaigns in achieving objectives.

A strategic planning tool assessing strengths, weaknesses, opportunities, and threats related to a business.

The process of gathering, analyzing, and interpreting information about a market, including consumers and competitors.

A metric that measures the level of interaction (likes, shares, comments) with content relative to audience size.

A schedule outlining when and where content will be published across various platforms.

A narrative that conveys the essence of a brand, including its values, mission, and personality.

Content created by consumers or fans that promotes a brand, often shared on social media.

The process of creating video content, including planning, filming, and editing.

Visual content designed to advertise products or services, often used in social media and digital campaigns.

A visual interface displaying key metrics and performance indicators for easy analysis.

Methods used to interpret and draw conclusions from data collected during marketing campaigns.

Tactics used to connect with and engage potential partners or customers.

Planning financial resources for partnerships with influencers to ensure effective campaigns.

Quantifiable measures used to assess the effectiveness of marketing strategies and campaigns.

Creative concepts for social media posts that captivate and involve the audience.

A coordinated series of activities aimed at promoting a product or service over a specific period.

Choosing appropriate social media channels based on target audience and marketing goals.

Integrating various marketing strategies and platforms to create a unified brand message.

Fundamental concepts that guide marketing practices, including the 4 Ps: Product, Price, Place, Promotion.

Online platforms used for marketing, including social media, websites, email, and search engines.