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DIGITAL MARKETING#1

The use of online platforms to promote products or services, crucial for attracting tenants in real estate.

SOCIAL MEDIA MARKETING#3

Using social media platforms to engage with potential clients and promote commercial properties effectively.

PAY-PER-CLICK (PPC)#4

An online advertising model where advertisers pay each time their ad is clicked, useful for targeted campaigns.

CONTENT MARKETING#5

Creating valuable content to attract and engage a target audience, enhancing brand awareness in real estate.

KEYWORD RESEARCH#6

The process of identifying relevant keywords to optimize content for search engines and attract organic traffic.

ON-PAGE SEO#7

Optimizing individual web pages to rank higher and earn more relevant traffic, focusing on content and HTML source.

OFF-PAGE SEO#8

Techniques used to improve a site's position in search rankings through external factors, like backlinks.

ANALYTICS#9

Tools and techniques used to measure and analyze marketing performance, essential for refining strategies.

MARKETING PLAN#10

A strategic document outlining marketing goals, target audience, and tactics to achieve business objectives.

TARGET AUDIENCE#11

The specific group of potential clients that marketing efforts are aimed at, crucial for effective campaigns.

SOCIAL MEDIA CALENDAR#12

A schedule for planning and organizing social media content, ensuring consistent engagement with followers.

CALL TO ACTION (CTA)#13

A prompt that encourages users to take a specific action, such as contacting for property inquiries.

BUDGETING#14

The process of allocating resources for marketing campaigns to maximize return on investment (ROI).

KEY PERFORMANCE INDICATORS (KPIs)#15

Metrics used to evaluate the success of marketing strategies, guiding future improvements.

SWOT ANALYSIS#16

A strategic planning tool assessing strengths, weaknesses, opportunities, and threats in marketing.

DISPLAY ADS#17

Visual advertisements placed on websites to attract attention and drive traffic to property listings.

ENGAGEMENT RATE#18

A metric that measures the level of interaction with content, indicating its effectiveness in reaching the audience.

EMAIL MARKETING#19

Using email to communicate directly with potential clients, promoting properties and nurturing leads.

LEAD GENERATION#20

The process of attracting and converting prospects into potential clients, crucial for real estate success.

MARKETING AUTOMATION#21

Using software to automate marketing tasks, streamlining processes and improving efficiency.

A/B TESTING#22

Comparing two versions of a marketing asset to determine which performs better, optimizing campaigns.

REMARKETING#23

Targeting users who have previously interacted with your website, encouraging them to return and convert.

INFLUENCER MARKETING#24

Collaborating with influential individuals to promote properties, leveraging their audience for greater reach.