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DIGITAL MARKETING#1
The use of online platforms to promote products or services, crucial for attracting tenants in real estate.
SEARCH ENGINE OPTIMIZATION (SEO)#2
Techniques to improve website visibility on search engines, essential for increasing property listings' reach.
SOCIAL MEDIA MARKETING#3
Using social media platforms to engage with potential clients and promote commercial properties effectively.
PAY-PER-CLICK (PPC)#4
An online advertising model where advertisers pay each time their ad is clicked, useful for targeted campaigns.
CONTENT MARKETING#5
Creating valuable content to attract and engage a target audience, enhancing brand awareness in real estate.
KEYWORD RESEARCH#6
The process of identifying relevant keywords to optimize content for search engines and attract organic traffic.
ON-PAGE SEO#7
Optimizing individual web pages to rank higher and earn more relevant traffic, focusing on content and HTML source.
OFF-PAGE SEO#8
Techniques used to improve a site's position in search rankings through external factors, like backlinks.
ANALYTICS#9
Tools and techniques used to measure and analyze marketing performance, essential for refining strategies.
MARKETING PLAN#10
A strategic document outlining marketing goals, target audience, and tactics to achieve business objectives.
TARGET AUDIENCE#11
The specific group of potential clients that marketing efforts are aimed at, crucial for effective campaigns.
SOCIAL MEDIA CALENDAR#12
A schedule for planning and organizing social media content, ensuring consistent engagement with followers.
CALL TO ACTION (CTA)#13
A prompt that encourages users to take a specific action, such as contacting for property inquiries.
BUDGETING#14
The process of allocating resources for marketing campaigns to maximize return on investment (ROI).
KEY PERFORMANCE INDICATORS (KPIs)#15
Metrics used to evaluate the success of marketing strategies, guiding future improvements.
SWOT ANALYSIS#16
A strategic planning tool assessing strengths, weaknesses, opportunities, and threats in marketing.
DISPLAY ADS#17
Visual advertisements placed on websites to attract attention and drive traffic to property listings.
ENGAGEMENT RATE#18
A metric that measures the level of interaction with content, indicating its effectiveness in reaching the audience.
EMAIL MARKETING#19
Using email to communicate directly with potential clients, promoting properties and nurturing leads.
LEAD GENERATION#20
The process of attracting and converting prospects into potential clients, crucial for real estate success.
MARKETING AUTOMATION#21
Using software to automate marketing tasks, streamlining processes and improving efficiency.
A/B TESTING#22
Comparing two versions of a marketing asset to determine which performs better, optimizing campaigns.
REMARKETING#23
Targeting users who have previously interacted with your website, encouraging them to return and convert.
INFLUENCER MARKETING#24
Collaborating with influential individuals to promote properties, leveraging their audience for greater reach.