Promoting products or services using digital channels, including websites, social media, and email.

Search Engine Optimization; techniques to improve website visibility in search engine results.

The process of building and maintaining websites, encompassing design, coding, and content management.

A web analytics service that tracks and reports website traffic, helping analyze user behavior.

The process of identifying and analyzing search terms users enter into search engines.

The overall experience a user has when interacting with a website, focusing on usability and satisfaction.

The process of improving web content to increase its visibility and effectiveness in attracting visitors.

Various content formats like images, videos, and audio used to enhance user engagement on a website.

An approach to web design that ensures a website functions well on various devices and screen sizes.

Optimizing individual web pages to rank higher and earn more relevant traffic in search engines.

Techniques performed outside of the website to improve its position in search rankings, like backlinks.

Optimizing the technical aspects of a website to improve its ranking in search engines.

A system that indexes and retrieves information from the web, like Google or Bing.

A visual or text-based representation of a website's structure, helping search engines crawl the site.

A user interface that displays key metrics and data visualizations for website performance.

Specific data points used to measure the performance and success of a website.

Links that connect different pages within the same website, improving navigation and SEO.

The process by which search engines organize and store web pages to make them searchable.

Evaluating competitors' strategies to identify strengths and weaknesses in your own approach.

Creating and distributing valuable content to attract and engage a target audience.

A prompt on a website that encourages visitors to take a specific action, like signing up.

A Google tool that helps monitor and maintain a site's presence in search results.

Links from other websites to your site, which can improve SEO and credibility.

A plan for using targeted keywords effectively to drive traffic to a website.

Making choices based on data analysis and interpretation rather than intuition.

A process where students evaluate each other's work to provide constructive feedback.