The exchange of information through digital channels, including emails, social media, and websites.

The process of producing engaging material tailored for specific audiences across various digital platforms.

A plan outlining how to use social media to achieve communication goals and engage audiences effectively.

The set of guidelines for professional and respectful communication via email.

The practice of dividing a target audience into smaller groups based on shared characteristics for tailored communication.

A strategic outline detailing how to interact with audiences on social media to foster relationships.

Metrics used to evaluate the success of communication strategies against defined goals.

A visual representation of data that tracks performance metrics over time.

Consistent communication across multiple digital channels to reinforce brand messaging.

Strategies and tactics used to communicate during a crisis to maintain or restore public trust.

Techniques to optimize content for search engines, improving visibility and engagement.

A schedule that outlines when and where content will be published across different platforms.

A document that outlines guidelines for employees on how to use social media responsibly.

Conclusions drawn from analyzing data to inform and improve communication strategies.

The conduct and qualities that characterize a professional, including respect and clarity in communication.

The process of evaluating how well communication strategies achieve their intended goals.

The extent to which a brand is recognized and remembered by its target audience.

The art of using narratives to engage audiences and convey messages effectively.

A technique used to evaluate the strengths and weaknesses of different communication channels.

The ability to effectively convey information to an audience, often through visual aids.

A personal record of thoughts and insights gained throughout the learning process.

The process of ensuring that communication strategies support broader organizational goals.

Simulated situations used to practice and enhance communication skills in various contexts.

A comprehensive plan that outlines how to communicate effectively with target audiences.