The systematic computational analysis of data to uncover patterns and insights.

The study of how individuals make decisions to spend their resources on consumption-related items.

Marketing strategies based on data analysis to optimize decision-making and targeting.

Software and techniques used to analyze data, such as regression analysis and hypothesis testing.

A plan of action designed to promote and sell a product or service to target audiences.

Statistical methods that summarize and describe the characteristics of a dataset.

A statistical technique used to determine the relationship between two variables.

The graphical representation of data to help communicate information clearly and effectively.

Deep understanding of consumer needs and preferences derived from data analysis.

A coordinated series of steps that promote a product or service to a target audience.

A method of comparing two versions of a webpage or product to determine which performs better.

The practice of collecting data and identifying patterns or trends over time.

Standardized measurements used to assess the performance of marketing strategies.

A specific group of consumers identified as the intended recipient of a marketing message.

Techniques used to gather information for analysis, such as surveys and interviews.

A trial run of a marketing campaign to evaluate its effectiveness before full-scale launch.

Semi-fictional characters created to represent different user types within a targeted demographic.

New patterns or behaviors in consumer data that indicate shifts in preferences or needs.

Specific, measurable goals set to guide marketing efforts and strategies.

The process of choosing the appropriate communication channels to reach the target audience.

The practice of measuring, managing, and analyzing marketing performance to maximize effectiveness.

Documents that summarize findings from data analysis, highlighting key trends and actionable insights.

The process of gathering consumer opinions and responses to improve marketing strategies.

A performance measure used to evaluate the efficiency of an investment in marketing.