The process of determining the emotional tone behind a series of words, used to understand social media opinions.

Platforms where users create and share content, crucial for gathering audience insights and sentiment data.

A coordinated series of activities aimed at promoting a product or service, informed by data insights.

The practice of examining data sets to draw conclusions about the information they contain.

Understanding the preferences and behaviors of target audiences through data analysis.

Metrics used to evaluate the success of a marketing campaign against its objectives.

The process of gathering information from various sources to inform marketing strategies.

Tools that allow different software applications to communicate, often used for data extraction.

Laws governing the collection and use of personal data, essential for ethical marketing practices.

Mathematical techniques used to analyze data and draw conclusions, vital for sentiment analysis.

The graphical representation of data to identify trends and insights easily.

Using multiple platforms to reach consumers, enhancing campaign effectiveness.

The moral implications of data use, ensuring fair treatment of audiences.

The specific group of consumers targeted by marketing efforts, based on data insights.

A comprehensive plan to promote products or services, guided by data analysis.

Clear goals set for marketing campaigns to measure success and effectiveness.

The process of understanding data findings to inform marketing decisions.

A system where audience responses are used to refine and improve marketing strategies.

Evaluating data against benchmarks or competitors to assess performance.

A repetitive approach to refining strategies based on continuous feedback and analysis.

Assessment of how well a marketing campaign meets its objectives, based on KPIs.

The interaction between consumers and brands, crucial for building loyalty.

Using data insights to guide marketing strategies and actions.

Monitoring social media platforms for mentions of a brand, product, or topic to gather insights.

Planning and creating content that aligns with audience interests and marketing goals.