The process of dividing a target market into distinct groups based on characteristics, behaviors, or needs.

The systematic examination of data to extract meaningful insights, guiding marketing strategies and decisions.

A plan that outlines how a brand will use social media to achieve marketing goals, including content types and engagement tactics.

The process of distributing financial resources across various marketing activities to maximize ROI.

Quantifiable metrics used to evaluate the success of a marketing campaign against its goals.

The study of market conditions, competition, and consumer behavior to inform marketing strategies.

Data points that measure how users interact with content, such as likes, shares, and comments.

A schedule that outlines when and where content will be published, ensuring consistent messaging.

Dividing audiences based on demographic factors like age, gender, income, and education.

Segmenting audiences based on psychological traits, including values, interests, and lifestyles.

A strategy that uses data on user behavior to deliver personalized marketing messages.

A method to evaluate the financial efficiency of marketing strategies by comparing costs to outcomes.

The process of involving individuals or groups who have an interest in the marketing campaign.

Measurements that assess the effectiveness of marketing activities, helping to refine strategies.

A visual tool that displays key metrics in real-time, facilitating quick decision-making.

Principles guiding the responsible use of data, ensuring privacy and compliance with regulations.

Current patterns or shifts in social media strategies that influence marketing effectiveness.

The distribution of available resources among various marketing initiatives to achieve goals.

The practical implementation of theoretical concepts in actual marketing scenarios.

A coordinated series of activities and strategies designed to promote a product or service.

Software applications used to collect, analyze, and visualize data for marketing insights.

Processes that use feedback from performance metrics to inform and adjust marketing strategies.

A strategy that integrates all promotional tools and messages to provide a consistent message.

The interaction between users and content on social media platforms, essential for building brand loyalty.

A comprehensive plan that outlines how a business will reach its target market and achieve its goals.