The science of analyzing raw data to uncover patterns and insights that inform marketing strategies.

Quantifiable data points that measure the effectiveness of search engine optimization efforts, such as organic traffic and keyword rankings.

The process of tracking and analyzing email campaign performance metrics like open rates, click-through rates, and conversions.

The graphical representation of data to help communicate insights clearly and effectively through charts, graphs, and dashboards.

The process of compiling and presenting data analysis findings in a structured format for stakeholders.

Specific metrics used to evaluate the success of marketing efforts against set objectives.

A framework for identifying strengths, weaknesses, opportunities, and threats related to marketing data.

Protocols that allow different software applications to communicate and share data, essential for data extraction.

Visual displays that present key metrics and data trends in real-time, allowing for dynamic analysis.

Laws governing the handling of personal data, crucial for compliance in data collection and analytics.

Mathematical techniques used to analyze data sets and derive meaningful insights through calculations.

A concise overview of a report's main points, aimed at providing stakeholders with key insights quickly.

The practice of using visuals to narrate data insights in a compelling way that engages the audience.

Systems put in place to monitor and collect data on user interactions and behaviors across platforms.

The condition of data based on factors like accuracy, completeness, and reliability, impacting analysis outcomes.

A model that illustrates the customer journey from awareness to conversion, informing data analysis strategies.

The practice of analyzing data from multiple marketing channels to gain a holistic view of performance.

The process of comparing performance metrics against industry standards or competitors to gauge effectiveness.

The process of improving the percentage of visitors who complete desired actions on a website.

A prediction of the total value a customer will bring to a business over the entire relationship.

Data points that measure how users interact with content, such as likes, shares, and comments on social media.

The process of combining data from different sources to provide a unified view for analysis.

Software applications used for collecting, analyzing, and visualizing data to derive marketing insights.

Techniques that use historical data to forecast future outcomes and trends in marketing.

A method of comparing two versions of a webpage or campaign to determine which performs better.