A design approach that utilizes data analytics to inform and enhance creative decisions, ensuring relevance and effectiveness.

The process of collecting and analyzing data from social media platforms to understand user behavior and engagement.

A method of comparing two versions of a design to determine which one performs better based on user interactions.

Statistical data about the characteristics of users, such as age, gender, and location, used to tailor designs.

Graphics, images, videos, and other visual elements used in marketing to engage audiences and convey messages.

Metrics used to evaluate the success of a design or campaign, such as engagement rates and conversion rates.

The graphical representation of information and data to communicate insights clearly and effectively.

Data that measures user interaction with content, such as likes, shares, and comments.

A schedule that outlines what content will be published on social media and when, aligning with campaign goals.

The process of refining designs based on feedback and data analysis to improve effectiveness.

The practice of studying user behavior and preferences to inform design decisions and enhance user experience.

Fictional characters created based on user research to represent different user types and guide design choices.

The moral implications of using data in design, including privacy and transparency.

A document outlining the objectives, target audience, and key messages for a design project.

Analytics provided by social media platforms that reveal user interactions and trends.

A learning approach that involves sharing knowledge and feedback among peers to enhance understanding.

A plan detailing how to introduce a campaign to the target audience and maximize engagement.

A comprehensive document summarizing the outcomes, processes, and learnings from a project or campaign.

The unique perspective and ideas that guide a designer's approach to creating visual content.

A plan that outlines how to reach and engage target audiences effectively through various channels.

The fundamental components of a design, including color, typography, and layout.

A self-assessment practice where students document their learning experiences and insights throughout the course.

A continuous process of receiving and integrating feedback to improve designs and strategies.

A collection of work samples and project descriptions showcasing a designer's skills and experiences.

The series of steps taken to plan, execute, and evaluate a marketing campaign.