The process of inspecting, cleansing, and modeling data to discover useful information for decision-making.

The study of individuals and groups in selecting, purchasing, and using products to satisfy their needs.

A performance measure used to evaluate the efficiency of an investment, calculated as net profit divided by total cost.

The systematic gathering, recording, and analyzing of data about consumers and markets to inform business decisions.

Techniques that use statistical algorithms and machine learning to identify the likelihood of future outcomes based on historical data.

Quantifiable measures used to evaluate the success of an organization, employee, or campaign in meeting objectives.

The process of distributing financial resources across various departments or projects to maximize effectiveness.

The graphical representation of information and data to communicate insights clearly and efficiently.

Fictional characters created based on market research to represent different user types within a targeted demographic.

Factors stemming from a person's culture that affect their buying decisions and consumer behavior.

An in-depth examination of a particular instance or example, often used to illustrate a broader principle or strategy.

The process of defining an organization's direction and making decisions on allocating resources to pursue this strategy.

A comprehensive plan formulated to achieve marketing objectives and target specific audiences effectively.

Software and methodologies used to analyze data and derive insights for informed decision-making.

Patterns and tendencies in consumer behavior and market dynamics that can influence business strategies.

Recurring behaviors exhibited by consumers that can inform marketing strategies and campaign effectiveness.

The ability to adjust budget allocations in response to changing circumstances and insights.

The process of estimating future trends based on historical data and analysis.

Schedules that outline when specific tasks and milestones within a project should be completed.

A process where colleagues evaluate each other's work to provide constructive feedback and enhance quality.

The combination of different ideas, influences, or objects into a coherent whole, particularly in strategy development.

A measure of how well marketing strategies achieve desired outcomes, such as increased sales or brand awareness.

The process of marketing on a worldwide scale, taking into account different cultures, languages, and market dynamics.

New and creative methods employed to solve problems or enhance marketing strategies.

A detailed plan that encompasses all aspects of a campaign, ensuring alignment with business objectives.