The process of examining datasets to draw conclusions and inform decision-making in marketing strategies.

The graphical representation of data, making complex information easier to understand and analyze.

A web analytics service that tracks and reports website traffic, essential for understanding online marketing performance.

Valuable conclusions derived from data analysis that inform marketing strategies and decision-making.

The evaluation of marketing campaigns to assess their effectiveness and derive actionable insights.

Quantifiable measures used to evaluate the success of marketing activities against objectives.

A powerful data visualization tool used to create interactive and shareable dashboards.

A spreadsheet program used for data organization and basic analysis, including chart creation.

The process of collecting and analyzing data from social media platforms to gauge performance and engagement.

Combining data from different sources to provide a unified view for analysis.

Recommendations derived from data analysis that can be directly applied to improve marketing strategies.

The degree to which data correctly reflects the real-world scenario it represents, critical for reliable analysis.

Methods used to analyze data, including statistical analysis and predictive modeling.

The process of gathering information from various sources for analysis.

A process where colleagues evaluate each other's work to provide feedback and improve quality.

Patterns observed in data over time, which can inform future marketing strategies.

Stories told through data visualizations that convey insights effectively.

The process of involving key individuals or groups in discussions about findings and strategies.

The practice of comparing data from different sources to ensure accuracy and reliability.

Specific goals set to guide marketing efforts and measure success.

The process of recording methods, findings, and insights in a systematic manner for future reference.

The ability to effectively communicate findings and insights to an audience.

Organizing a report in a clear and logical manner to enhance understanding and impact.

A system where feedback is used to improve future performance and strategies.