The support and assistance provided to customers before, during, and after their purchase, aimed at enhancing satisfaction.

The connection and interactions between a business and its customers that influence purchasing decisions and loyalty.

A measure of how products or services meet or exceed customer expectations, crucial for retention.

Methods used to gather customer opinions and insights, helping businesses improve their services.

The process of creating a plan to achieve specific goals, such as enhancing customer service and sales.

The likelihood of customers to continue purchasing from a business due to positive experiences.

The interaction and involvement of customers with a brand, influencing their satisfaction and loyalty.

A strategic planning tool that identifies strengths, weaknesses, opportunities, and threats related to a business.

Insights collected from customers about their experiences, preferences, and suggestions for improvement.

The ability to effectively communicate ideas and strategies to an audience, crucial for stakeholder engagement.

Quantitative measures used to evaluate the effectiveness of customer service efforts.

Practical plans that can be implemented to achieve specific objectives, such as improving service.

The overall perception a customer has of a brand based on all interactions throughout the customer journey.

A group responsible for promoting a business's products or services and enhancing customer engagement.

The process of involving all parties with a vested interest in a project, ensuring their feedback is considered.

Plans and actions designed to keep existing customers and encourage repeat business.

Programs designed to educate employees on effective customer service practices and techniques.

The complete experience a customer has with a brand, from initial awareness to post-purchase.

A sales technique aimed at encouraging customers to purchase additional products related to their initial choice.

A strategy where a seller encourages customers to buy a more expensive item or upgrade their purchase.

An in-depth analysis of a particular instance or example used to illustrate a concept or strategy.

A brief overview of a larger document, summarizing key points for quick understanding by stakeholders.

Using charts or graphs to represent data and strategies visually, making them easier to understand.

A detailed outline of how a strategy will be executed, including timelines and resources needed.

A continuous cycle of gathering feedback, analyzing it, and making adjustments to improve services.

A framework that defines how customer service is delivered, including processes and standards.