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CUSTOMER JOURNEY#1

The complete experience a customer has with a brand, from initial awareness to post-purchase evaluation.

TOUCHPOINTS#2

Specific interactions between the customer and the brand at various stages of the customer journey.

CUSTOMER EXPERIENCE (CX)#3

The overall perception a customer has of a brand based on their interactions and experiences.

DATA COLLECTION#4

The process of gathering information to analyze customer behaviors, preferences, and feedback.

FEEDBACK#5

Information provided by customers about their experiences, used to improve products and services.

PERSONAS#6

Fictional representations of target customers, created to understand their needs and behaviors.

QUALITATIVE DATA#7

Non-numerical information that provides insights into customer attitudes and motivations.

QUANTITATIVE DATA#8

Numerical data used to analyze customer behaviors and trends through statistical methods.

INSIGHTS#9

Meaningful conclusions drawn from data analysis that inform marketing strategies.

MOMENTS OF TRUTH#10

Key interactions that significantly impact a customer's perception of a brand.

MARKETING STRATEGY#11

A plan of action designed to promote and sell a product or service effectively.

CUSTOMER ENGAGEMENT#12

The interaction between a brand and its customers, aimed at fostering loyalty and satisfaction.

ANALYTICS#13

The systematic computational analysis of data to discover patterns and trends.

STAKEHOLDERS#14

Individuals or groups with an interest in the outcome of a project, including customers and team members.

BRAINSTORMING#15

A creative technique for generating a wide range of ideas and solutions to a problem.

ACTION PLAN#16

A detailed proposal outlining steps needed to achieve specific goals or improvements.

VISUAL COMMUNICATION#17

The use of visual elements to convey information and enhance understanding.

MARKETING FUNNEL#18

A model that illustrates the customer journey from awareness to purchase.

CUSTOMER LOYALTY#19

The tendency of customers to continue buying from a brand due to positive experiences.

USER JOURNEY MAP#20

A visual representation of the steps a user takes to accomplish a goal with a product.

PAIN POINTS#21

Challenges or problems faced by customers during their journey that need addressing.

STRATEGIC ENHANCEMENTS#22

Improvements proposed to optimize the customer journey based on insights.

COLLABORATION#23

Working together with others to achieve a common goal, essential in team projects.

MARKETING ANALYSIS#24

The assessment of market conditions to inform strategic decisions.

PROFESSIONAL CHALLENGES#25

Real-world obstacles that marketing professionals face in executing strategies.