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CUSTOMER JOURNEY#1
The complete experience a customer has with a brand, from initial awareness to post-purchase evaluation.
TOUCHPOINTS#2
Specific interactions between the customer and the brand at various stages of the customer journey.
CUSTOMER EXPERIENCE (CX)#3
The overall perception a customer has of a brand based on their interactions and experiences.
DATA COLLECTION#4
The process of gathering information to analyze customer behaviors, preferences, and feedback.
FEEDBACK#5
Information provided by customers about their experiences, used to improve products and services.
PERSONAS#6
Fictional representations of target customers, created to understand their needs and behaviors.
QUALITATIVE DATA#7
Non-numerical information that provides insights into customer attitudes and motivations.
QUANTITATIVE DATA#8
Numerical data used to analyze customer behaviors and trends through statistical methods.
INSIGHTS#9
Meaningful conclusions drawn from data analysis that inform marketing strategies.
MOMENTS OF TRUTH#10
Key interactions that significantly impact a customer's perception of a brand.
MARKETING STRATEGY#11
A plan of action designed to promote and sell a product or service effectively.
CUSTOMER ENGAGEMENT#12
The interaction between a brand and its customers, aimed at fostering loyalty and satisfaction.
ANALYTICS#13
The systematic computational analysis of data to discover patterns and trends.
STAKEHOLDERS#14
Individuals or groups with an interest in the outcome of a project, including customers and team members.
BRAINSTORMING#15
A creative technique for generating a wide range of ideas and solutions to a problem.
ACTION PLAN#16
A detailed proposal outlining steps needed to achieve specific goals or improvements.
VISUAL COMMUNICATION#17
The use of visual elements to convey information and enhance understanding.
MARKETING FUNNEL#18
A model that illustrates the customer journey from awareness to purchase.
CUSTOMER LOYALTY#19
The tendency of customers to continue buying from a brand due to positive experiences.
USER JOURNEY MAP#20
A visual representation of the steps a user takes to accomplish a goal with a product.
PAIN POINTS#21
Challenges or problems faced by customers during their journey that need addressing.
STRATEGIC ENHANCEMENTS#22
Improvements proposed to optimize the customer journey based on insights.
COLLABORATION#23
Working together with others to achieve a common goal, essential in team projects.
MARKETING ANALYSIS#24
The assessment of market conditions to inform strategic decisions.
PROFESSIONAL CHALLENGES#25
Real-world obstacles that marketing professionals face in executing strategies.