The process of generating original material for digital platforms, including blogs and videos, to engage an audience.

Strategies and techniques used to promote products or services online, focusing on audience engagement and brand visibility.

The practice of optimizing web content to rank higher in search engine results, enhancing visibility and traffic.

The art of capturing appealing images of food, emphasizing composition, lighting, and styling to attract viewers.

The unique combination of elements that defines a brand, including its mission, values, and visual presentation.

Techniques used to interact with an audience, fostering community and encouraging participation in content.

The process of generating revenue from content, through methods like ads, sponsorships, or selling products.

A strategic plan outlining when and what content will be published, ensuring consistency and organization.

The process of writing a structured outline or script for video content, guiding the filming and editing process.

Using social media platforms to promote content, build brand awareness, and engage with audiences.

A performance-based marketing strategy where a business rewards affiliates for driving traffic or sales through their referrals.

Using email to communicate with an audience, promoting content, products, or services while building relationships.

Evaluating the effectiveness of content through metrics such as engagement, reach, and conversion rates.

Using images and videos to convey narratives, enhancing the emotional impact of content.

A prompt in content that encourages the audience to take a specific action, like subscribing or commenting.

The process of creating a distinct identity for a product or service, differentiating it from competitors.

A specific group of consumers identified as the intended recipients of content or marketing efforts.

Tactics designed to increase interaction and connection with an audience, fostering loyalty.

Goods sold online, such as e-books or courses, that can be delivered electronically.

A partnership where brands financially support content creators in exchange for promotion.

A structured plan detailing the main points and subpoints of a piece of content before it is created.

Methods used in photography to manipulate light, enhancing the quality and appeal of food images.

Programs used to modify and enhance digital content, including video and photography.

Adjusting content elements to improve search engine rankings, increasing organic traffic.

The practice of marketing oneself and one's career as a brand, establishing a unique presence in the market.