A strategy for managing a company's interactions with current and potential customers, using data analysis to enhance relationships.

The ability of a company to retain its customers over a period, focusing on loyalty and repeat business.

The emotional connection between a customer and a brand, influencing loyalty and retention.

The process of inspecting, cleansing, and modeling data to uncover useful information for decision-making.

Systems designed to collect customer feedback, aiding in the improvement of products and services.

The practice of dividing a customer base into groups based on shared characteristics for targeted marketing.

Plans developed to enhance customer loyalty and keep customers from leaving.

Fictional characters representing different segments of a customer base, used to tailor marketing efforts.

The graphical representation of information and data to communicate insights clearly.

Quantifiable measures used to evaluate the success of a business in achieving its objectives.

Software applications designed to help businesses manage customer relationships and data.

Specific actions taken to foster customer interaction and loyalty.

Tools used to collect data from customers regarding their satisfaction and feedback.

Trends and habits exhibited by customers in their purchasing and engagement activities.

A detailed strategy outlining how to execute a CRM plan effectively.

A process used to weigh the expected costs against the expected benefits of a CRM tool.

The overall experience a user has with a product, particularly in terms of how easy and pleasing it is to use.

The process of combining different systems or tools to work together effectively.

Established methods or techniques that are accepted as being most effective for achieving desired outcomes.

An ongoing effort to enhance products, services, or processes over time.

A process where students evaluate each other's work, providing feedback for improvement.

The series of steps a sales representative follows to convert prospects into customers.

The commitment of customers to continue buying from a particular brand.

The support and commitment of key individuals or groups in an organization towards a project or strategy.

The practical use of learned skills and concepts in actual business scenarios.