The process of preparing for, responding to, and recovering from crises to minimize impact on an organization.

A strategic outline detailing how an organization will communicate during a crisis to protect its reputation.

Negative public reaction on social media platforms that can harm a brand's reputation.

Software or applications used to track brand mentions and sentiment across social media and other platforms.

The perception of a brand based on experiences, communications, and interactions with consumers.

A strategic planning tool that identifies strengths, weaknesses, opportunities, and threats related to a crisis.

A tool used to evaluate the likelihood and impact of potential crises to prioritize response efforts.

The process of engaging with individuals or groups affected by or interested in a crisis.

Mechanisms for gathering responses to communications to improve future crisis strategies.

A planned approach to addressing a crisis, including messaging and action steps.

An in-depth analysis of real-life crisis situations to learn effective management strategies.

Documenting potential crisis scenarios based on analysis and monitoring.

A structured approach to ensure effective teamwork during crisis management.

A concise summary of the key elements of a crisis communication plan for quick reference.

Guidelines to aid in making timely and effective decisions during a crisis.

Simulated scenarios used to practice crisis response strategies in a controlled environment.

The process of inspecting, cleansing, and modeling data to inform crisis management decisions.

A schedule outlining when and how messages will be communicated during a crisis.

A group of individuals responsible for managing and responding to crises.

Input and evaluations from colleagues to improve crisis communication strategies.

The overall attitude of consumers towards a brand, often measured through monitoring tools.

The practice of anticipating potential crises before they occur to mitigate their impact.

The study of frameworks and principles guiding effective crisis management.

Quick and appropriate action taken during a crisis to minimize damage.

The process of implementing a communication plan during a crisis.

The ability to assess and interpret data to inform crisis management strategies.