A collection of diverse marketing projects showcasing skills in various formats like video, graphics, and writing.

The process of developing a unique identity and image that effectively represents an individual in the professional world.

The act of producing engaging and relevant material for digital platforms, including text, images, and videos.

Fundamental concepts guiding marketing strategies, including targeting, positioning, and the marketing mix.

Constructive criticism and suggestions provided by peers or instructors to improve projects and skills.

A specific group of consumers identified as the intended recipients of marketing messages.

The strategy of defining a brand's unique place in the market relative to competitors.

A plan for creating, delivering, and managing content that aligns with marketing goals.

The visual elements of a brand, including logos and color schemes, that communicate its essence.

A brief, persuasive speech that summarizes an individual’s professional background and goals.

Software and applications used for creating and managing digital content.

Techniques used to attract and retain audience attention through interactive content.

A schedule that outlines when and where content will be published to maintain consistency.

A method of developing content through repeated cycles of feedback and improvement.

A process where students evaluate each other's work to provide constructive feedback.

A unified story or message that connects all elements of a portfolio, enhancing its impact.

The layout and presentation of a portfolio in a digital format for easy sharing.

A reflective practice where students evaluate their own understanding and performance.

The practical use of theoretical concepts in actual marketing scenarios.

The combination of product, price, place, and promotion strategies to reach target audiences.

Feedback aimed at improving performance, focusing on specific areas for enhancement.

The perception others have of an individual based on their branding and presentation.

Utilizing social platforms to enhance visibility and engagement with a personal brand.

The approach to developing innovative content that captures audience interest.

Different formats of content such as blogs, videos, infographics, and podcasts.

Skills and knowledge essential for effective marketing practice.

Detailed explanations of each project included in a portfolio, outlining objectives and outcomes.