Concentrated plant extracts used in aromatherapy for their therapeutic properties, offering scents and benefits.

The process of combining essential oils and other ingredients to create a specific aromatherapy product.

A plan outlining how to promote and sell aromatherapy products, targeting the wellness market effectively.

Practices aimed at minimizing environmental impact, particularly in sourcing and packaging materials.

Regulations and guidelines ensuring that aromatherapy products are safe for consumer use.

Methods used to combine different essential oils to create unique scents and therapeutic effects.

Legal obligations for product labels, including ingredient lists and safety information.

The specific group of consumers that a product is designed to appeal to, such as wellness enthusiasts.

A collection of related aromatherapy products developed under a cohesive brand.

The materials and design used to contain and present aromatherapy products, emphasizing aesthetics and functionality.

The visual and messaging elements that distinguish a product or company in the marketplace.

The process of gathering and analyzing information about consumers and competitors to inform product development.

A list of requirements to ensure that aromatherapy products meet safety and regulatory standards.

Keeping records of formulation and testing to ensure consistency and safety in product development.

The effect that product sourcing, production, and packaging have on the environment.

Evaluating products with consumers to gather feedback on effectiveness, safety, and appeal.

Using social platforms to promote products and engage with potential customers.

Substances that can cause allergic reactions, important to identify in product formulations.

Techniques used to build a strong brand presence and connect with consumers.

Questions designed to encourage self-evaluation and critical thinking about one's work.

Unique blends of essential oils created to represent a brand's identity and values.

The process of introducing a new product to the market, including promotional activities.

Practices and materials that are environmentally responsible, often used in sustainable packaging.

Chances to connect with other professionals and enthusiasts in the aromatherapy and wellness space.

Creating products independently, emphasizing personal creativity and customization.