A plan outlining how to use social media platforms to achieve marketing goals and engage audiences.

A schedule that outlines when and where content will be published across various social media platforms.

The process of identifying and understanding the target audience's demographics, preferences, and behaviors.

Quantifiable measures used to evaluate the success of social media activities and strategies.

The process of creating, scheduling, analyzing, and engaging with content posted on social media platforms.

A metric that measures the level of interaction (likes, shares, comments) relative to the audience size.

Specific metrics used to evaluate the success of a social media strategy against predefined goals.

Fictional characters created to represent different segments of your target audience, aiding in strategy development.

A framework for analyzing strengths, weaknesses, opportunities, and threats related to audience engagement.

The process of generating ideas and producing engaging content for social media.

Websites and applications that enable users to create and share content or participate in social networking.

Any content that includes images, videos, or graphics designed to capture audience attention.

The process of discovering, gathering, and presenting relevant content from various sources.

Software used to track, measure, and analyze social media performance and audience behavior.

Applications that help plan and automate the posting of content across multiple social media platforms.

Specific times when your audience is most active and likely to engage with content.

Using data and analytics to guide strategic choices in social media management.

The art of conveying messages through narratives to engage and connect with the audience.

The ability to communicate ideas effectively to an audience through visual and verbal means.

A process where responses from the audience are used to improve future social media strategies.

The consistent expression of a brand's personality through its communications and content.

A specific group of consumers identified as the intended recipients of a marketing message.

Content designed to provoke interaction and participation from the audience.

Current patterns and shifts in how social media is used by audiences and brands.

A document summarizing performance metrics and insights derived from social media data.

A set of criteria used to evaluate the effectiveness and appeal of social media content.