A coordinated series of activities designed to promote a product or service, often across multiple channels.

The use of online platforms and tools to promote products or services, including social media, email, and websites.

The study of how individuals make decisions to spend their resources on consumption-related items.

The process of positioning your brand in the mind of consumers, distinguishing it from competitors.

The evaluation of a marketing campaign's effectiveness using metrics to assess success and areas for improvement.

The use of multiple channels to reach consumers, integrating both digital and traditional marketing methods.

A strategic planning tool that identifies strengths, weaknesses, opportunities, and threats related to a business.

Quantifiable metrics used to evaluate the success of a marketing campaign against its objectives.

A schedule that outlines what content will be published, when, and on which platforms.

A specific group of consumers identified as the intended recipients of a marketing message.

A statement that explains how a product or service solves a problem or improves a situation for consumers.

A comprehensive plan formulated to achieve marketing objectives and effectively reach target audiences.

Software applications used to collect, measure, and analyze marketing data to assess campaign performance.

The visible elements of a brand, including color, design, and logo, that distinguish it in consumers' minds.

The process of gathering, analyzing, and interpreting information about a market, including information about the target audience.

Statistical data relating to the population and particular groups within it, such as age, gender, and income.

Research that focuses on understanding consumer behavior through observation and interviews rather than numerical data.

A combination of factors that can be controlled by a company to influence consumers to purchase its products, often referred to as the 4Ps: Product, Price, Place, Promotion.

The tendency of consumers to continue buying the same brand's products over time.

A detailed outline of the steps and strategies involved in launching a marketing campaign.

A metric that measures the level of interaction (likes, shares, comments) that content receives from an audience.

A method of comparing two versions of a webpage or product to determine which one performs better.

A prompt that encourages the audience to take a specific action, such as 'Buy Now' or 'Sign Up'.

The overall experience a person has when interacting with a product or service, particularly in digital contexts.

The value a brand adds to a product, based on consumer perception, recognition, and loyalty.