A design philosophy that prioritizes the needs and preferences of users at every stage of the design process.

The process of creating a preliminary model of a product to test concepts and gather user feedback.

A comprehensive plan formulated to promote and sell a product effectively to a target audience.

The practice of collecting data about users to inform design decisions and ensure products meet their needs.

A fictional character created based on user research to represent different user types and their goals.

A method used to evaluate a product by testing it with real users, observing their interactions.

A cyclical design process where prototypes are continuously improved based on user feedback.

A simple, often hand-drawn representation of a product used to visualize concepts quickly.

A detailed and functional version of a product that closely resembles the final output.

A visual collage of images, colors, and materials used to convey the overall feel of a design concept.

A strategic document outlining marketing goals, target audience, and promotional tactics for a product.

The process of integrating user feedback into design iterations to improve product usability.

A problem-solving approach that emphasizes empathy, creativity, and iterative testing.

A visual representation of the steps users take to achieve a goal with a product, highlighting their experiences.

The process of creating a unique identity for a product or company through design, messaging, and marketing.

The main features or benefits of a product that make it appealing to consumers.

Content such as brochures, ads, or social media posts created to advertise a product.

A formal presentation aimed at convincing stakeholders of the value of a product or idea.

Tools and applications used by designers to create digital designs and prototypes.

Working with others to share ideas and feedback throughout the design process.

The process of gathering information about consumers and competitors to inform product development.

A document outlining the objectives, target audience, and key messages for a design project.

Fundamental guidelines that inform and influence design decisions, such as balance, contrast, and alignment.

A collection of work samples showcasing a designer's skills, processes, and completed projects.

Gathering feedback from a large group of users to evaluate a product's usability and appeal.