A strategic tool that outlines a startup's value proposition, infrastructure, customers, and finances in a visual format.

The process of assessing market conditions, including size, trends, and competition, to inform business strategies.

Estimates of future financial outcomes for a business, including revenue, expenses, and profitability.

A framework for identifying a business's strengths, weaknesses, opportunities, and threats to inform strategic planning.

An assessment of competitors in the market to identify their strengths and weaknesses and inform strategic decisions.

A statement that explains how a product or service meets customer needs and differentiates from competitors.

The process of dividing a target market into distinct groups based on shared characteristics or behaviors.

Patterns and shifts in consumer behavior and preferences that can impact market dynamics.

A financial calculation to determine the sales volume at which total revenues equal total costs.

A model that analyzes industry competitiveness based on five forces: competitive rivalry, threat of new entrants, threat of substitutes, bargaining power of suppliers, and bargaining power of buyers.

Original data collection conducted directly by the researcher, such as surveys or interviews.

The analysis of existing data collected by others, such as reports, articles, or market studies.

The process of creating a plan for allocating financial resources to achieve business objectives.

A plan that outlines how a business will reach its target market and achieve its marketing goals.

Techniques and strategies for effectively communicating ideas and engaging an audience during presentations.

The process of inspecting, cleaning, and modeling data to discover useful information and support decision-making.

The evaluation of the costs associated with a business operation to determine profitability and efficiency.

The measurement of how well marketing strategies achieve desired outcomes, such as sales or brand awareness.

Techniques used to capture and maintain the interest of an audience during a presentation.

The process of receiving input on a presentation or strategy and refining it based on that feedback.

Key estimates regarding future financial performance that underpin financial projections.

The process of gathering and analyzing information about competitors to inform strategic decisions.

Specific objectives that a business aims to achieve through its marketing efforts.

A marketing strategy focused on creating and distributing valuable content to attract and engage a target audience.

The process of defining a business's direction and making decisions on allocating resources to pursue that direction.