The visual and conceptual elements that define a brand, including its name, logo, and overall image.

A plan that outlines how a business will reach its target audience and promote its products or services.

The process of forecasting future financial performance and preparing budgets to manage a business's finances.

The method of showcasing a collection of work, demonstrating skills and projects to potential clients or investors.

A brief description of a company's purpose, outlining what it does and its core values.

A specific group of people that a business aims to reach with its products or services.

A factor that differentiates a product from its competitors, highlighting its unique benefits.

The visual elements of a brand, including colors, fonts, and imagery that create a cohesive look.

The process of creating a plan for how to allocate financial resources over a specific period.

Estimating future financial outcomes based on historical data and market trends.

A presentation that provides an overview of a business plan, often used to attract investors.

Building professional relationships to exchange information and support within an industry.

A concise and persuasive speech that summarizes an idea or business in a short amount of time.

The process of gathering, analyzing, and interpreting information about a market.

A fictional character that represents the ideal customer, helping to tailor marketing efforts.

Innovative strategies to promote products or services, often using unconventional methods.

Additional documents or resources that support the main content of a portfolio or presentation.

Constructive criticism or suggestions provided to improve work or performance.

A well-organized collection of work that presents a consistent theme and message.

The process of creating a visual representation of ideas or concepts, often in a portfolio context.

The art of conveying a narrative to engage an audience, particularly in presentations.

Connections cultivated with industry peers that can lead to opportunities and support.

The various platforms used to communicate and deliver marketing messages to the target audience.

The ability to effectively communicate ideas and information during a presentation.

A document that outlines the guidelines for using a brand's visual and verbal elements.

The completed collection of work that showcases a business's identity, strategies, and plans.