A commercial enterprise focused on producing and selling candles, encompassing various styles and scents.

The process of assessing market conditions, trends, and consumer behavior to inform business decisions.

Estimating future financial outcomes based on historical data, market trends, and business strategies.

A strategic planning tool assessing strengths, weaknesses, opportunities, and threats of a business.

A visual framework for developing and describing a business model, highlighting key components.

A statement that outlines the unique benefits and value a product or service offers to customers.

A financial estimate predicting the flow of cash in and out of a business over a specific period.

A calculation to determine the sales volume at which total revenues equal total costs, resulting in no profit or loss.

The pathways through which products or services reach customers, including retail, online, and direct sales.

A specific group of consumers identified as the intended recipients of a marketing message.

Techniques used to optimize website content for search engines, improving visibility and traffic.

A marketing approach focused on creating and distributing valuable content to attract and engage a target audience.

A long-term plan for building a successful brand that resonates with customers and differentiates from competitors.

The regulations and laws that businesses must comply with to operate legally within their industry.

A strategy to identify, assess, and mitigate risks that could impact a business's operations and profitability.

A comprehensive plan outlining how to reach and engage target customers effectively.

A concise overview of a business plan that highlights key points and objectives for stakeholders.

The assessment of competitors' strengths and weaknesses to inform strategic business decisions.

The process of creating and refining a range of products offered by a business.

A comprehensive outline of a business's financial goals, strategies, and projections.

Official approvals required to operate a business legally, often varying by location and industry.

A formal presentation aimed at persuading investors or stakeholders to support a business idea.

Patterns and shifts in consumer preferences and behaviors that influence market dynamics.

Detailed profiles of ideal customers based on demographics, behaviors, and needs.

Various sources of capital available to support a business, including loans, grants, and investors.

The process of estimating future sales volumes based on historical data and market analysis.