A strategic approach focused on creating and distributing valuable content to attract and engage a target audience.

Data points that measure how audiences interact with content, such as likes, shares, and comments.

The act of writing and publishing articles online, often used to share information and engage audiences.

Platforms like Facebook, Twitter, and Instagram that facilitate content sharing and audience interaction.

Regularly distributed emails containing curated content aimed at engaging subscribers.

Techniques used to improve a website's visibility on search engines, enhancing organic traffic.

The specific group of people a marketing campaign aims to reach and engage.

A prompt encouraging audiences to take a specific action, such as signing up or donating.

A plan that outlines how content will be created, published, and managed to achieve marketing goals.

Quantifiable metrics used to evaluate the success of a marketing campaign.

A schedule that outlines when and where content will be published, helping to maintain consistency.

The consistent tone and style used in all communications to reflect a brand's personality.

Software used to track and analyze engagement metrics and other performance data.

Marketing strategies specifically designed to promote the mission and activities of nonprofit organizations.

The process of ensuring content is accessible and user-friendly on mobile devices.

Content created by users or customers, often used to enhance engagement and authenticity.

Images, videos, and graphics used to enhance storytelling and engagement in marketing.

The process of discovering, gathering, and presenting content relevant to a specific topic or audience.

Techniques used to foster interaction and participation from the audience.

The extent to which consumers recognize and remember a brand.

The craft of writing persuasive text to encourage a specific action from the audience.

The process of sharing content across various platforms to reach a wider audience.

The practice of dividing a target audience into smaller groups based on shared characteristics.

A review of existing content to evaluate its performance and relevance.

The art of conveying messages through narrative, enhancing emotional engagement.

A system where audience responses influence future content strategies.