A specific area of expertise within coaching that targets a distinct audience, such as life, career, or health coaching.

The range of coaching services provided to clients, including one-on-one sessions, group coaching, and workshops.

Methods used to set prices for coaching services, ensuring they are competitive yet profitable.

The process of attracting and retaining clients through various marketing and networking techniques.

A strategic document outlining how to promote coaching services and reach potential clients effectively.

A clear statement that explains how your coaching services meet client needs and differentiate you from competitors.

A semi-fictional representation of your ideal client, based on market research and real data.

A system designed to encourage existing clients to refer new clients, often including incentives.

Online marketing strategies used to promote coaching services, such as social media, email, and content marketing.

Building relationships with potential clients and other professionals to enhance visibility and client acquisition.

Setting prices based on the perceived value of your services to the client rather than solely on costs.

Evaluating the need for specific coaching services in the market to identify opportunities.

Marketing resources such as brochures, flyers, and online ads that communicate your services.

The communication of your brand's values, mission, and unique selling points to your audience.

Tools and processes for collecting client feedback to improve services and business strategies.

Assessing competitors to understand their strengths and weaknesses in relation to your coaching business.

A schedule that outlines marketing activities and campaigns throughout the year.

Plans for using social media platforms to engage with clients and promote coaching services.

A continuous process of refining services and strategies based on feedback and market changes.

Creating a plan for sustainable growth and success in the coaching business over time.

Criteria used to evaluate student performance and understanding of course concepts.

Strategies used to keep existing clients engaged and satisfied with your coaching services.

Researching prevailing prices for coaching services to inform your pricing strategies.

Designing bundled services that offer clients more value and convenience.

Assessing how well your business model meets client needs and achieves your goals.