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Pattern Recognition and Machine Learning

by Christopher M. Bishop

A cornerstone text, it provides a comprehensive overview of machine learning techniques, including clustering, essential for advanced data scientists.

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Data Mining: Concepts and Techniques

by Jiawei Han, Micheline Kamber, Jian Pei

This classic offers deep insights into data mining, focusing on clustering methods, making it invaluable for customer segmentation.

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Machine Learning: A Probabilistic Perspective

by Kevin P. Murphy

An advanced resource that covers probabilistic models and clustering algorithms, crucial for understanding complex data structures.

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The Elements of Statistical Learning

by Trevor Hastie, Robert Tibshirani, Jerome Friedman

A foundational text that explores statistical learning methods, including clustering, vital for any data scientist's library.

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Clustering of Time Series Data: A Survey

by A. K. Jain, M. N. Murty, P. J. Flynn

This survey provides insights into clustering time series data, essential for understanding customer behavior over time.

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Data Science for Business

by Foster Provost, Tom Fawcett

This book bridges data science and business strategy, offering practical insights into how clustering can enhance marketing efforts.

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Deep Learning for Time Series Forecasting

by Jason Brownlee

While focused on forecasting, it provides techniques that can be integrated with clustering for better customer segmentation.

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An Introduction to Statistical Learning

by Gareth James, Daniela Witten, Trevor Hastie, Robert Tibshirani

A more accessible counterpart to 'The Elements of Statistical Learning', this book covers clustering and its applications in a clear manner.

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Cluster Analysis for Data Mining and Applications

by Brian S. Everitt, Sabine Landau, Morven Leese, Daniel Stahl

This book offers practical methodologies for clustering, focusing on real-world applications, particularly in marketing.

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Marketing Analytics: A Practical Guide to Real Marketing Science

by Mike Grigsby

Integrates data science techniques with marketing strategies, emphasizing the role of clustering in effective customer segmentation.

Embrace the wisdom within these pages and elevate your understanding of clustering. Let these insights guide your journey in mastering customer segmentation and enhancing your marketing strategies.