A formal document outlining a plan to offer goods or services to a potential client or investor.

The process of assessing the market conditions, including competition and customer demand, to inform business strategies.

Factors related to cultural differences that influence communication and business practices in diverse contexts.

A writing style aimed at convincing the reader to adopt a particular viewpoint or take specific action.

Specialized terminology used in business contexts to communicate effectively and professionally.

A strategic planning tool assessing strengths, weaknesses, opportunities, and threats related to a business.

A framework analyzing external factors: Political, Economic, Social, Technological, Environmental, and Legal.

Specific groups of consumers identified as potential customers based on shared characteristics.

Evaluating competitors to understand their strengths, weaknesses, and market positioning.

Identifying and analyzing patterns in consumer behavior and market dynamics over time.

Frameworks, like Hofstede's, that analyze the effects of culture on behavior in business contexts.

Different approaches to negotiation influenced by cultural backgrounds and practices.

Awareness and respect for cultural differences when communicating or conducting business.

A concise overview of a business proposal, highlighting key points to capture interest.

The use of visual elements like charts and graphs to convey information effectively.

A process of gathering feedback to improve and refine proposals based on insights from others.

The practice of continuously improving a document through repeated revisions and feedback.

The process of involving individuals or groups who have an interest in the outcome of a proposal.

Criteria that define quality and effectiveness in business communication and proposals.

Using visuals to narrate a story and enhance understanding in business presentations.

The exchange of information between individuals from different cultural backgrounds.

The organized layout of a business proposal, including sections like introduction, body, and conclusion.

The concluding delivery of a business proposal to stakeholders, showcasing the work completed.

A visually appealing presentation tool used to support oral communication during proposals.

Formal communications and relationships in business settings that require specific etiquette.