A formal document outlining a startup's goals, strategies, and financial forecasts, essential for attracting investors.

The process of assessing market conditions to identify opportunities and threats, crucial for strategic planning.

Estimates of future revenue, expenses, and profitability, helping to evaluate a startup's financial viability.

A visual presentation used to communicate a business idea to potential investors, summarizing key aspects of the business plan.

A strategic tool that identifies a business's Strengths, Weaknesses, Opportunities, and Threats.

A statement that outlines the unique benefits and value a product or service offers to customers.

The specific group of consumers a business aims to reach with its products or services.

A framework outlining how a business will generate income, including pricing strategies and sales channels.

A financial calculation to determine when a business will become profitable, by comparing costs and revenues.

The legal organization of a business, such as sole proprietorship, partnership, or corporation.

A plan that outlines how a business will attract and retain customers through various marketing channels.

A brief, persuasive speech that outlines a business idea, typically lasting 30-60 seconds.

The assessment of competitors to understand their strengths and weaknesses and identify market positioning.

Legal rights protecting creations of the mind, such as inventions, designs, and brands.

Detailed profiles of target customers, including demographics, behaviors, and needs.

Formal records of the financial activities of a business, including income statements and balance sheets.

The process of ensuring that a business adheres to laws and regulations relevant to its operations.

The visible elements of a brand, such as color, design, and logo, that distinguish it from competitors.

Specific actions taken to promote a product or service, such as advertising campaigns or social media outreach.

Patterns or movements in a particular industry that can influence business strategies and decision-making.

Rehearsing a business pitch to improve delivery and address potential investor questions.

The platforms used to reach customers, including online, retail, and direct sales.

A structured approach to defining how a business creates, delivers, and captures value.

Predictions about future financial conditions that underpin financial projections.

The process of incorporating critiques and suggestions into final deliverables, enhancing quality.