A formal document outlining a startup's goals, strategies, and financial projections to attract investors.

The process of gathering, analyzing, and interpreting information about a market to inform business decisions.

Creating representations of a startup's financial performance to forecast future revenues and expenses.

A strategic planning tool that evaluates a business's Strengths, Weaknesses, Opportunities, and Threats.

The specific group of consumers a business aims to reach with its products or services.

Assessing competitors to identify strengths, weaknesses, and market position.

The various sources from which a business earns money, such as sales, subscriptions, or services.

Estimates of the money coming in and going out of a business over a specific period.

A presentation used to communicate a business idea to potential investors.

A statement that highlights what makes a product or service unique and attractive to customers.

A framework for developing marketing strategies, focusing on Product, Price, Place, and Promotion.

A calculation to determine when a business will become profitable, balancing costs and revenues.

Legal rights protecting creations of the mind, such as inventions, designs, and brand names.

A concise summary of a business plan that highlights its key points for quick understanding.

The different forms a business can take, such as sole proprietorship, partnership, or corporation.

Obtaining permission from authorities to operate a business or sell specific products.

A plan that outlines how a business will attract and retain customers.

Forecasts of future financial outcomes based on historical data and assumptions.

The process of presenting a business idea to potential investors to secure funding.

Techniques used to gather information for market research, such as surveys or interviews.

Additional information or evidence that reinforces claims made in a business plan.

The process of reviewing and refining a business plan based on input from others.

Plans and tactics designed to launch and grow a new business effectively.

Patterns or movements in the market that can influence business decisions.