A plan that outlines how a brand will achieve its goals and connect with its target audience.

The visual and verbal elements that represent a brand, including logos, colors, and messaging.

The process of gathering and analyzing data about consumers and competitors to inform brand strategies.

The specific group of consumers a brand aims to reach with its products or services.

A statement that explains the unique benefits a brand offers to its customers.

A strategic tool used to identify Strengths, Weaknesses, Opportunities, and Threats related to a brand.

A concise description of how a brand is perceived in relation to competitors.

The process of distinguishing a brand from its competitors to attract a specific audience.

A structured approach to communicating a brand's core messages and values.

A brief, persuasive speech that summarizes a brand's value proposition.

Metrics used to evaluate the success of a brand strategy.

A plan outlining how a brand will launch its products or services in the market.

The tendency of consumers to continue buying the same brand over time.

The assessment of competitors to identify strengths and weaknesses in the market.

The core principles that guide a brand's actions and decision-making.

The broader category of consumers that includes the target audience.

The use of narrative to connect with consumers and communicate a brand's identity.

The process of dividing a customer base into groups for targeted marketing.

The organizational structure of a brand's portfolio, defining relationships between sub-brands.

A visual collage used to convey the style and emotional tone of a brand.

The process of allocating financial resources for marketing and branding activities.

The identification and evaluation of potential risks associated with a brand strategy.

The various platforms and methods used to reach consumers, such as social media and email.

A document that outlines the objectives, target audience, and messaging for a marketing campaign.

The process of changing the way a brand is perceived in the market.