The process of creating a unique identity for a product or company, encompassing name, logo, and overall visual style.

The art of creating a visual symbol that represents a brand, conveying its values and identity in a simple graphic form.

The visual elements that represent a brand, including logos, color palettes, typography, and imagery.

The style and appearance of printed matter, crucial for conveying brand personality and ensuring readability.

A selection of colors chosen for a brand, used consistently across all marketing materials to create recognition.

Printed or digital assets, such as brochures and business cards, designed to promote a brand or product.

A comprehensive document outlining branding elements, usage guidelines, and design standards for consistency.

A strategic planning tool assessing Strengths, Weaknesses, Opportunities, and Threats related to a brand.

Semi-fictional characters representing target audiences, used to tailor branding strategies effectively.

Analyzing competitors to understand market positioning and identify opportunities for differentiation.

A visual collage of images, colors, and textures that conveys the desired look and feel of a brand.

Visual representations of design concepts created using software, allowing for easier feedback and revisions.

The process of incorporating critiques and suggestions into design iterations to improve outcomes.

The study of how colors influence perceptions and behaviors, essential for effective branding.

The arrangement of text elements to guide readers through content and emphasize important information.

The practice of maintaining uniformity in branding across all platforms and materials to build trust.

The reasoning behind design choices, explained to stakeholders to justify creative decisions.

Pre-designed layouts for social media posts that align with brand identity and messaging.

Printed marketing materials that provide detailed information about a brand or product, often used for promotions.

Single-page advertisements used to promote events, products, or services, often distributed in public spaces.

An accessible document that outlines branding standards, making it easy for teams to implement designs.

The ability to effectively communicate design concepts and rationale to an audience, crucial for stakeholder buy-in.

Self-assessment techniques that encourage designers to evaluate their work and progress for continuous improvement.

Current popular styles and practices in design that influence branding and marketing strategies.

Using visual elements to narrate a brand's story, creating emotional connections with the audience.