The value a brand adds to a product, influenced by consumer perceptions, experiences, and loyalty.

The way consumers view and interpret a brand, shaped by experiences, marketing, and social influences.

A systematic assessment of competitors to identify strengths, weaknesses, and market positioning.

The process of defining an organization's strategy and making decisions to allocate resources effectively.

The monetary worth of a brand based on its ability to generate future revenue.

Research focusing on understanding consumer attitudes and behaviors through non-numerical data.

Research involving numerical data to identify patterns and measure variables statistically.

A framework for identifying strengths, weaknesses, opportunities, and threats related to a brand.

Metrics used to evaluate the success of a brand's strategy and initiatives.

The tendency of consumers to consistently choose a particular brand over others.

Patterns and shifts in consumer preferences and behaviors that impact brand strategies.

The study of how individuals make decisions to spend their resources on consumption.

The process of positioning a brand in the mind of consumers relative to competitors.

The method of gathering data from various sources for analysis and decision-making.

A structured approach to assess and analyze brand equity using defined metrics.

A practical plan derived from analysis that can be implemented to achieve specific goals.

The process of outlining steps and resources needed to execute a strategy.

The use of visual elements to communicate data findings clearly and effectively.

The process of interacting with individuals or groups that have an interest in a brand's performance.

Methods used to convey information effectively to different audiences.

Detailed profiles representing segments of a brand's target audience based on research.

Strategies employed to improve brand perception and value in the market.

The process of maintaining, improving, and upholding a brand's image and value.

The ability to interpret data and draw meaningful insights for decision-making.

Professionals responsible for developing and implementing marketing strategies.

Individuals who analyze business needs and recommend solutions to improve processes.