A detailed blueprint outlining all aspects of a game, including mechanics, artwork, and marketing strategies.

The potential of a game to succeed in the market, ensuring it attracts players and generates revenue.

The process of gathering and analyzing data about potential players and competitors to inform game development.

Creating a preliminary version of a game to test mechanics and gather feedback before final production.

The process of presenting a game concept to potential investors to secure funding and support.

The rules and systems that govern gameplay, influencing player interactions and experiences.

Ensuring that game mechanics provide fair and engaging experiences for all players.

Testing a game with real players to gather feedback on gameplay and identify areas for improvement.

The process of refining a game based on feedback and testing, enhancing gameplay and mechanics.

The visual style and aesthetic vision that guides the artwork and design of a game.

A specific group of players identified as the primary market for a game, influencing design decisions.

A distinct feature or advantage that makes a game stand out from competitors.

A plan outlining how to promote and sell a game to reach its target audience effectively.

Fictional characters created to represent different segments of the target audience, guiding design.

A visual collage that conveys the desired aesthetic and emotional tone of a game.

Evaluating similar games in the market to identify strengths, weaknesses, and opportunities.

A system where player feedback is continuously integrated into game development for improvement.

A presentation summarizing key points about a game, used during investor pitching.

Identifying unmet needs in the market that a new game could fulfill, guiding development.

The process of recording game design decisions, mechanics, and progress for clarity and reference.

The quality of being competent and respectful in presenting a game to investors and stakeholders.

An event or presentation where a prototype is demonstrated to potential investors and the public.

A comprehensive approach to how a game will be marketed and sold, ensuring profitability.

The level of interest and involvement players have with a game, influenced by its mechanics and design.

The overarching idea and aesthetic that guides the development of a game throughout its creation.