A formal document outlining a business's goals, strategies, and financial forecasts, essential for securing funding.

The process of assessing market conditions, including customer demographics and competitor strategies, to inform business decisions.

Methods used to set prices for products or services based on costs, competition, and perceived value.

A strategic planning tool that identifies Strengths, Weaknesses, Opportunities, and Threats related to a business.

Direct costs attributable to the production of the goods sold by a business, crucial for pricing strategies.

Setting prices primarily based on the perceived or estimated value to the customer rather than on cost.

Semi-fictional characters based on market research to represent different user types within a targeted demographic.

A detailed strategy for promoting a business's products or services, including tactics and budget.

The process of creating a plan to spend your money, essential for financial management in a business.

The process of monitoring, analyzing, and optimizing the net amount of cash receipts minus cash expenses.

Quantifiable metrics used to evaluate the success of a business in achieving its objectives.

Marketing assets like brochures, flyers, and digital content designed to promote products or services.

A pitch delivered to potential investors, summarizing the business plan and its financial projections.

The process of assessing and selecting suppliers based on criteria such as reliability, quality, and cost.

Supervising and controlling ordering, storage, and use of components that a company uses in production.

The sequence of processes through which a business operates, aimed at improving efficiency and productivity.

Formal records of the financial activities of a business, providing an overview of its financial condition.

Patterns and tendencies in the market that can influence business decisions and strategies.

The process of creating a unique name and image for a product in the consumers' mind, often through advertising.

A coordinated series of steps that promote a product or service, often involving multiple marketing channels.

Assessing competitors to understand their strengths and weaknesses relative to your business.

The process of estimating future financial outcomes based on historical data and market analysis.

Identifying and evaluating different sources of capital available for business financing.

A brief overview of a business plan, summarizing the key points for quick understanding by stakeholders.

A marketing strategy designed to promote the launch of a new business, attracting initial customers.