A formal document outlining the goals, strategies, and financial projections for a business, crucial for securing funding.

The specific group of consumers a business aims to reach with its services, essential for effective marketing.

The process of researching and evaluating market conditions to identify opportunities and threats.

Estimates of future financial outcomes based on historical data and market analysis, important for budgeting.

A strategic planning tool that identifies strengths, weaknesses, opportunities, and threats related to a business.

A brief statement defining a company's purpose and primary objectives, guiding its overall direction.

An inspirational statement outlining what a company aims to achieve in the future.

The process of creating a plan to spend your money, ensuring financial resources are allocated effectively.

Estimating future income based on market trends and business performance, crucial for financial planning.

A comprehensive plan formulated to achieve marketing objectives, including branding and promotion.

Assessing competitors to understand their strengths and weaknesses, helping to position your services effectively.

Fictional representations of ideal customers, used to tailor marketing strategies and improve service offerings.

Initial expenses incurred when launching a business, including equipment, marketing, and operational costs.

A financial report summarizing revenues, expenses, and profits over a specific period, indicating financial performance.

Various methods for obtaining financial resources, such as loans, grants, or investors, essential for startups.

A plan for developing a unique image and identity for a business in the minds of consumers.

A strategy outlining how a business will use social media platforms to engage with its audience.

Building and nurturing professional relationships to enhance business opportunities and credibility.

Individuals or groups with an interest in a business's performance, including customers, employees, and investors.

Marketing resources such as brochures and flyers designed to inform potential customers about services.

Efforts made by a business to connect and engage with the local community, enhancing visibility and reputation.

A brief, persuasive speech that summarizes your business idea, designed to spark interest in potential investors.

The structured presentation of a document, ensuring clarity and professionalism in business communications.

Constructive criticism or suggestions provided to improve a business plan or service offering.

Techniques used to evaluate the effectiveness of learning and understanding of concepts in the course.