A formal document outlining a business's goals, strategies, and financial projections, essential for guiding operations.

The process of researching and evaluating market conditions to identify opportunities and challenges in the beauty industry.

A strategic planning tool assessing strengths, weaknesses, opportunities, and threats related to a business or project.

The visible elements of a brand, including logo, color palette, and design, that create a unique image in consumers' minds.

A specific group of consumers identified as the intended audience for a product or service, crucial for effective marketing.

Estimates of future income and expenses, helping businesses plan budgets and assess viability.

A presentation used to communicate a business idea to potential investors, typically including key information and visuals.

The process of bringing a new product to market, from ideation through design, testing, and launch.

A comprehensive plan formulated to reach specific marketing objectives, including tactics for promotion and distribution.

The process of creating a unique name, design, and image for a product in consumers' minds, differentiating it from competitors.

An assessment of competitors in the market to identify their strengths, weaknesses, and strategies.

A specialized segment of the market for a specific kind of product or service, often overlooked by larger competitors.

Different methods of funding a business, including loans, investments, and grants, crucial for startup capital.

The various costs incurred in the operation of a business, including fixed and variable expenses.

The combination of factors that can be controlled by a company to influence consumers' purchase decisions, often referred to as the 4Ps: Product, Price, Place, Promotion.

A plan for using social media platforms to achieve marketing goals and engage with customers.

A strategy that leverages influencers to promote products, expanding reach and credibility.

Semi-fictional representations of ideal customers based on market research, guiding marketing strategies.

An early sample or model of a product used to test concepts and gather feedback before final production.

The process of identifying and assessing potential risks that could impact a business, essential for strategic planning.

The ability to effectively communicate ideas and information to an audience, crucial for pitching business plans.

A marketing strategy that focuses on creating an emotional connection between the brand and its consumers.

A visual collage of images, colors, and text that conveys the desired aesthetic and emotional tone of a brand.

The creation of a distinctive symbol or graphic that represents a brand, essential for brand recognition.

Measures how well marketing strategies achieve desired outcomes, such as increased sales or brand awareness.