Business-to-Business sales involve transactions between companies, focusing on larger volumes and longer sales cycles.

The process of identifying and attracting potential customers, or leads, to initiate sales.

Techniques designed to turn leads into paying customers, enhancing the sales process.

A visual representation of the customer journey from awareness to purchase, highlighting key stages.

The practice of developing and maintaining strong connections with clients to encourage repeat business.

A specific group of consumers identified as potential customers for a product or service.

An incentive offered to potential customers in exchange for their contact information, aiding lead generation.

The process of assessing leads to determine their potential to convert into customers.

A strategy for managing a company's interactions with current and potential customers, often supported by software.

Techniques used to address and overcome potential customer concerns during the sales process.

Methods employed to maintain contact with leads after initial interaction, aiming to nurture the relationship.

Metrics used to evaluate the success of a sales strategy and the effectiveness of lead conversion.

Channels through which potential customers are identified, such as social media, referrals, or events.

The process of developing relationships with potential customers to guide them through the sales funnel.

The practice of contacting potential customers who have not expressed prior interest in a product or service.

A persuasive message aimed at convincing a potential customer to purchase a product or service.

The series of steps that a sales representative takes to convert a lead into a customer.

A statement that clearly outlines the benefits a product or service offers to customers.

A plan designed to achieve sales goals, including tactics for lead generation and conversion.

Technology that manages marketing processes and campaigns across multiple channels automatically.

The practice of selling additional products or services to existing customers.

Encouraging customers to purchase a more expensive item or upgrade their current service.

A system that incentivizes customers to refer new clients, enhancing lead generation.

The process of estimating future sales based on historical data and market analysis.

The act of searching for potential customers or leads to build a sales pipeline.