The craft of creating handmade candles, emphasizing quality, uniqueness, and creativity in design and materials.

Sustainable materials sourced with minimal environmental impact, such as soy wax and organic essential oils.

Fragrances derived from plants, flowers, and essential oils, avoiding synthetic additives for a more authentic aroma.

Eco-conscious packaging solutions that reduce waste and environmental impact, often made from recycled or biodegradable materials.

Official recognitions that validate a product's sustainability claims, enhancing credibility and consumer trust.

A distinct feature or benefit that sets a product apart from competitors, particularly in the eco-friendly market.

A plan for identifying and procuring sustainable materials from reliable suppliers to ensure product quality.

The process of blending various essential oils and natural ingredients to create unique and appealing fragrances.

A comprehensive plan to promote products, highlighting sustainability and appealing to eco-conscious consumers.

A systematic approach to evaluating the financial implications of using sustainable materials versus traditional options.

Creating candles in groups or batches, allowing for consistency in quality and efficiency in the production process.

Materials that can be broken down by natural processes, reducing landfill waste and environmental harm.

Concentrated plant extracts used for fragrance and therapeutic benefits, integral to natural scent creation.

The oversight of the flow of goods from raw materials to finished products, emphasizing sustainability at each stage.

Dividing a target market into distinct groups based on shared characteristics, aiding targeted marketing efforts.

The process of creating a product's form and function, ensuring it meets consumer needs and sustainability goals.

Guidelines and benchmarks that define environmentally responsible practices in product development and marketing.

The effect that a product or practice has on the natural world, including resource consumption and pollution.

Natural resources that can replenish themselves over time, such as soybeans for wax production.

The degree to which consumers understand and consider sustainability in their purchasing decisions.

The process of creating a preliminary model of a product to test design concepts and functionality.

The visible elements of a brand, such as logo and packaging, that communicate its values and mission.

The study of market trends, consumer behavior, and competitive landscape to inform business decisions.

A system for gathering consumer input on product performance to inform future improvements and innovations.