The commercial aspect of art, focusing on the strategies and practices needed to sell and promote artistic works.

The process of incorporating digital tools and technologies into traditional art practices to enhance visibility and engagement.

Current patterns and changes in consumer behavior and preferences within the art sector, influencing business strategies.

A business framework that balances profitability with social and environmental responsibility in the art industry.

Plans designed to promote art products and services effectively, utilizing various channels like social media.

A strategic planning tool assessing strengths, weaknesses, opportunities, and threats related to an art venture.

A statement that outlines the unique benefits and value an art business offers to its customers.

A visual framework for developing and describing a business model, highlighting key components and relationships.

Various sources of income for an art business, such as sales, commissions, and grants.

Methods used to set prices for art products, considering costs, market demand, and perceived value.

Promoting art through online platforms, leveraging tools like social media and email campaigns.

Estimating future financial performance based on historical data and market analysis in the art sector.

The process of outlining expected income and expenses to manage financial resources effectively.

A concise presentation of an art venture's value, designed to engage potential investors or stakeholders.

A schedule for planning and organizing marketing content across various platforms to maintain consistency.

A digital collection showcasing an artist's work, enhancing visibility and attracting potential clients.

A plan for leveraging social media platforms to promote an artist's work and engage with audiences.

Evaluating competitors to understand their strengths and weaknesses, informing strategic decisions.

The study of how art buyers make purchasing decisions, influenced by trends and personal preferences.

Marketing collateral, such as brochures or flyers, used to promote an artist's work or events.

Software and resources that assist artists in tracking expenses, budgeting, and financial planning.

Digital platforms that facilitate teamwork and communication among artists and stakeholders.

A brief overview of a business plan, summarizing key points for stakeholders and potential investors.

The strategy of defining how an art business differentiates itself in the marketplace.

Studying effective marketing strategies used by other artists to inform one's own approach.