The process of designing, creating, and marketing new products, focusing on meeting consumer needs and market demands.

The strategy of creating a unique identity and image for a product in the consumer's mind, often involving logos, names, and messaging.

Comprehensive plans that outline how to promote and sell products effectively to target audiences.

A holistic healing practice using essential oils from plants to enhance physical and emotional well-being.

Concentrated extracts from plants, used for their aromatic and therapeutic properties in aromatherapy.

Legal requirements and guidelines that govern product safety, labeling, and marketing in the wellness industry.

A specific group of consumers identified as the intended audience for a product or service.

A statement that outlines the unique benefits and value a product offers to consumers compared to competitors.

A detailed list of regulatory requirements that products must meet to ensure safety and legality.

A scientific method used to measure and analyze the sensory properties of products, such as aroma and texture.

Using various platforms and methods (social media, email, etc.) to reach and engage consumers effectively.

The process of introducing a new product to the market, including planning and execution of promotional activities.

Estimates of future revenue and expenses that help in budgeting and financial planning for a business.

A strategy outlining how to identify, assess, and mitigate risks associated with launching a new product.

A concise overview of a business plan, summarizing key points and objectives for stakeholders.

The creation of the exterior of a product, which serves both functional and marketing purposes.

A schedule that outlines planned content and posting times for social media platforms.

The process of developing the specific combination of ingredients in a product to achieve desired effects.

The detailed coordination of complex operations involving people, facilities, and supplies for product distribution.

A plan that outlines how a business will interact with customers and address their needs and concerns.

In-depth analyses of successful aromatherapy brands, providing insights and lessons learned.

Patterns and changes in consumer preferences and behaviors that influence product development and marketing.

Ensuring that products are safe for consumers, complying with regulatory standards and guidelines.

The communication strategy that conveys the essence of a brand and its value to consumers.

A detailed schedule outlining the key milestones and activities leading up to a product launch.